The Updated Tech PR Playbook

Well, I'd say the changes in tech PR are very much like the changes happening in other areas of PR.

And a lot of this gets back to media and also the ways we get information.

Obviously, these have been trends that have been going on for years, but even in the very recent future, it's changed even more with the advent of AI, AI chatter, fragmentation of the news media, polarization, those kind of things.

Yeah.

So what does the updated PR playbook look like now?

It looks kind of a lot different.

And I'd say probably most tech PR and most PR firms hopefully are catching up to some of these changes and moving from, you know, pretty intense focus on media to other ways of getting your story out there.

You know, for example, working with influencers and they could be paid or organic.

Things that used to be kind of very contrary to PR and agency life, like considering paid content.

It's not all... you know, junk pay-for-play.

There are some good paid opportunities.

And then...

I guess you have to look at things that we have used PR to achieve in the past and find different ways of achieving those goals.

And you still can.

I mean, that's the opportunity for those who want to stay on the cutting edge, you know, building credibility, visibility, validation.

There are different ways of making that work.

In the area where I work and our agency works, technology public relations, for example, we can look at the role of influencers and industry analysts are extremely important influencers.

And more and more, I think agencies are adding analyst relations to their list of services.