So what does the updated PR playbook look like now?

It looks kind of a lot different.

And I'd say probably most tech PR and most PR firms hopefully are catching up to some of these changes and moving from, you know, pretty intense focus on media to other ways of getting your story out there.

You know, for example, working with influencers and they could be paid or organic.

Things that used to be kind of very contrary to PR and agency life, like considering paid content.

It's not all... you know, junk pay-for-play.

There are some good paid opportunities.

What are some of your top suggestions for how to make sure your story breaks through?