Sep 25, 2026 · 39 min · 10 segments
For years, multifamily operators have added point solutions to solve individual problems, creating increasingly complex tech stacks, disconnected data, and more systems for teams to manage. In this…
And that thousand spreadsheet entry and people's time and everybody like, I don't even want to do this.
And then it not getting filled out at all, or it getting filled out with probably many errors.
All of those things compounded into, I think, a very confident naming of the company for outcomes.
That complexity in property technology has really taken people away from the core of their jobs in order to try to get back to that.
And if you can transform those types of roles where they can actually use that degree, that education, that knowledge, that deep expertise, it's transformative to a business in compounding ways.
Have you seen a light bulb go on for anybody that you're talking to? Like we're you're having a conversation and any light bulb moments where they're like, I don't really get it.
Listen, this is an incredibly gigantic leap in terms of technology, but AI is not a solution.
So I think one of the moments is like a lot of customers are like, well, AI is the solution is how they were thinking.
And they tried, right? There's been lots of pilots run in real estate over the last three or so years.
And that thousand spreadsheet entry and people's time and everybody like, I don't even want to do this.
And then it not getting filled out at all, or it getting filled out with probably many errors.
All of those things compounded into, I think, a very confident naming of the company for outcomes.
That complexity in property technology has really taken people away from the core of their jobs in order to try to get back to that.
And if you can transform those types of roles where they can actually use that degree, that education, that knowledge, that deep expertise, it's transformative to a business in compounding ways.
Have you seen a light bulb go on for anybody that you're talking to? Like we're you're having a conversation and any light bulb moments where they're like, I don't really get it.
Listen, this is an incredibly gigantic leap in terms of technology, but AI is not a solution.
So I think one of the moments is like a lot of customers are like, well, AI is the solution is how they were thinking.
And they tried, right? There's been lots of pilots run in real estate over the last three or so years.
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