May 26, 2026 · 45 min · 11 segments
What's actually happening in the housing market right now and how should property managers respond? In this episode, Marc Cunningham sits down with housing market expert Ivy Zelman of Zelman &…
Ivy ZelmanGuest
Mark CunninghamHost
As a property manager, have you ever found yourself in a conversation with an owner client about the market, and they're telling you things that you just are sure aren't correct, but you're not sure exactly what's going on in the macro market, and you don't have the data at your fingertips to be able to tell them what's really happening? Well, hey, my friends.
If you don't know who Ivy is or you don't know who Zelman is, you're going to find this conversation very interesting.
So in this conversation, we're gonna touch about, on a couple things I want you to listen for specifically.
Ivy's gonna share what's going on, first and foremost, on the macro side of housing.
She's gonna talk about BTR, that's build to rent, how that's impacting us as residential property management companies.
What's that, what is that doing to our rental rates? She'll talk about her projections for rental rates going forward.
We have a nice little conversation about how renewal rates differ from market rates and what direction that's gonna go to.
She talks about what she would recommend we should be doing to improve our occupancy and what concessions she suggests we put into our properties to get them rented quicker.
And then we're gonna end up with a short conversation on how we as property managers can spend the time we need to educate our owner clients.
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As a property manager, have you ever found yourself in a conversation with an owner client about the market, and they're telling you things that you just are sure aren't correct, but you're not sure exactly what's going on in the macro market, and you don't have the data at your fingertips to be able to tell them what's really happening? Well, hey, my friends.
If you don't know who Ivy is or you don't know who Zelman is, you're going to find this conversation very interesting.
So in this conversation, we're gonna touch about, on a couple things I want you to listen for specifically.
Ivy's gonna share what's going on, first and foremost, on the macro side of housing.
She's gonna talk about BTR, that's build to rent, how that's impacting us as residential property management companies.
What's that, what is that doing to our rental rates? She'll talk about her projections for rental rates going forward.
We have a nice little conversation about how renewal rates differ from market rates and what direction that's gonna go to.
She talks about what she would recommend we should be doing to improve our occupancy and what concessions she suggests we put into our properties to get them rented quicker.
And then we're gonna end up with a short conversation on how we as property managers can spend the time we need to educate our owner clients.