Private Practice Elevation with Daniel Fava
May 18, 2026 · 9 min · 12 segments
Getting traffic to your website is only half the battle. Many therapists invest time and money into SEO, directories, or ads, but still struggle to turn website visitors into actual inquiries. The…
So this is one of the biggest mistakes I see is that there are too many calls to action.
Contact, schedule, book a consultation, download this, check this out, learn more about me.
Think about what's the, the one next step that a visitor on your website can take that leads them down the path to be a new client of yours.
So usually that is schedule a consultation or fill out a contact form or book an appointment.
We like to make sure that anything tied to that primary call to action has a contrasting color with the rest of the color palette, so it really stands out.
And you certainly will have buttons that maybe say, you know, learn more about us, view our team, stuff like that, but we know that that main primary call to action is going to stand out when it comes to the design.
So make it stand out, put it in the header, put it throughout the pages on your website.
We like to have a nice, clear call to action on the bottom of every page just above the footer.
So if someone decides they wanna reach out and get started, they don't have to go looking around for what is the next step.
So this is one of the biggest mistakes I see is that there are too many calls to action.
Contact, schedule, book a consultation, download this, check this out, learn more about me.
Think about what's the, the one next step that a visitor on your website can take that leads them down the path to be a new client of yours.
So usually that is schedule a consultation or fill out a contact form or book an appointment.
We like to make sure that anything tied to that primary call to action has a contrasting color with the rest of the color palette, so it really stands out.
And you certainly will have buttons that maybe say, you know, learn more about us, view our team, stuff like that, but we know that that main primary call to action is going to stand out when it comes to the design.
So make it stand out, put it in the header, put it throughout the pages on your website.
We like to have a nice, clear call to action on the bottom of every page just above the footer.
So if someone decides they wanna reach out and get started, they don't have to go looking around for what is the next step.
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