Sep 15, 2026 · 40 min · 15 segments
Hi my loves! This week we're talking about why everything we love suddenly has to become a business. From turning hobbies into side hustles, to the pressure to always be working on the next thing, I'm…
This week we're talking about how I'm pretty sure not everything has to be a business.
You don't have to turn the thing that you most love into money and commercialize it somehow.
[laughs]
Because I fear, after I wanted to speak about this, I looked internally and I was like, "Oh my God, I am really, really, really terrible at this." The idea is that you can just get into pottery, if that's your hobby, and you can love the fact that you do pottery, and you don't have to share it, you don't have to sell it, you don't have to turn it into this thing where you're, like, commercializing it, right? But if I look at my life, every single hobby that I have put time and effort, I don't wanna say naturally excel in, because you don't naturally excel in anything.
It's time, effort, practice, skill set that you grow over time, I have turned into a job.
Yep.
Give us the, uh- [laughs]
...
the trajectory.
[laughs]
So then whilst I was at uni, I was like, "Why don't I do a beauty degree so I can work in retail makeup and have that on the side, and then be a makeup artist?" And then I started working at Napoleon Perdis-
Mm
I then made my way through Napoleon Perdis, ended up as a head educator for the brand, and I was the head educator for, for Napoleon Perdis.
Yep.
Which then I was like, "Well, I'm doing this, and I finished uni now, and I've got a full-time job, so I'm gonna stick in this." And then I moved it to freelance, and then I moved into corporate marketing, but I still was doing makeup artistry on the side, and I turned this full-blown passion into a job.
Then I got so busy with content down the track that I ended up being like, "I can't take clients anymore," because my job has now f- reformed itself from being, like, a makeup artist in store and having bridal clients consistently-
This week we're talking about how I'm pretty sure not everything has to be a business.
You don't have to turn the thing that you most love into money and commercialize it somehow.
[laughs]
Because I fear, after I wanted to speak about this, I looked internally and I was like, "Oh my God, I am really, really, really terrible at this." The idea is that you can just get into pottery, if that's your hobby, and you can love the fact that you do pottery, and you don't have to share it, you don't have to sell it, you don't have to turn it into this thing where you're, like, commercializing it, right? But if I look at my life, every single hobby that I have put time and effort, I don't wanna say naturally excel in, because you don't naturally excel in anything.
It's time, effort, practice, skill set that you grow over time, I have turned into a job.
Yep.
Give us the, uh- [laughs]
...
the trajectory.
[laughs]
So then whilst I was at uni, I was like, "Why don't I do a beauty degree so I can work in retail makeup and have that on the side, and then be a makeup artist?" And then I started working at Napoleon Perdis-
Mm
I then made my way through Napoleon Perdis, ended up as a head educator for the brand, and I was the head educator for, for Napoleon Perdis.
Yep.
Which then I was like, "Well, I'm doing this, and I finished uni now, and I've got a full-time job, so I'm gonna stick in this." And then I moved it to freelance, and then I moved into corporate marketing, but I still was doing makeup artistry on the side, and I turned this full-blown passion into a job.
Then I got so busy with content down the track that I ended up being like, "I can't take clients anymore," because my job has now f- reformed itself from being, like, a makeup artist in store and having bridal clients consistently-
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