Aug 30, 2026 · 38 min · 10 segments
**The Short Summary:** We take a bite out of three marketing stories involving BMW’s in-car Spider-Man promotion, Buc-ee’s battle over a beaver mascot, and Google’s increasingly click-free future…
First up, we have everyone's favorite web slinger finding his way into high-end automobiles.
And the story here is basically BMW owners recently took to the internet complaining about the automaker displaying advertising inside their vehicles, including ads promoting the upcoming At the time upcoming, Spider-Man Brand New Day.
The backlash is especially interesting because BMW had previously said it wouldn't use its in-car displays for advertising.
So, you know, to be clear what we're talking about here, it was around July 27th.
Owners of some BMWs saw a notification along the lines of, "'Surprise! Spider-Man just dropped on your BMW.'" And then the owner of those could tap to launch basically a 20-second animated sequence featuring Spider-Man in a BMW.
The car's lighting, ambient lighting, could also be incorporated into the experience.
BMW described it as a special Spider-Man animation available through its app rather than an advertisement.
What do you think, Patrick? Does this have merit? Is this a legit complaint from the BMW owners about Spider-Man coming up on their displays?
You know, when you're out in public, yeah, you know, you're subjected to advertising.
First up, we have everyone's favorite web slinger finding his way into high-end automobiles.
And the story here is basically BMW owners recently took to the internet complaining about the automaker displaying advertising inside their vehicles, including ads promoting the upcoming At the time upcoming, Spider-Man Brand New Day.
The backlash is especially interesting because BMW had previously said it wouldn't use its in-car displays for advertising.
So, you know, to be clear what we're talking about here, it was around July 27th.
Owners of some BMWs saw a notification along the lines of, "'Surprise! Spider-Man just dropped on your BMW.'" And then the owner of those could tap to launch basically a 20-second animated sequence featuring Spider-Man in a BMW.
The car's lighting, ambient lighting, could also be incorporated into the experience.
BMW described it as a special Spider-Man animation available through its app rather than an advertisement.
What do you think, Patrick? Does this have merit? Is this a legit complaint from the BMW owners about Spider-Man coming up on their displays?
You know, when you're out in public, yeah, you know, you're subjected to advertising.
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