Portfolio Executive Podcast Series 2 Episode 5: Confusion to Marketing Clarity

Are you wasting time and money on marketing tactics that aren't actually reaching the right customers? In this episode of the ‘Portfolio Executive’ marketing expert Paul Rees explores with Gareth Wax and Valerie Merrill the common marketing pitfalls facing SMEs and explains why having a clear strategy matters more than simply doing more marketing. From “spray and pray” marketing to identifying your ideal customer, Paul shares practical insights into how businesses can focus their efforts, avoid costly mistakes and make their marketing more effective. The conversation also explores the growing role of AI in marketing — and why businesses should use AI to augment human expertise rather than replace it.   You'll discover •          Why “spray and pray” marketing can waste valuable time and resources •          Why SMEs need a clear marketing strategy before investing in tactics •          How to identify and focus on your ideal target audience •          The difference between strategy and tactics and why both matter •          How targeted marketing can help businesses scale more effectively •          How AI can augment marketing expertise and where human judgement remains essential •          Common marketing habits businesses should consider leaving behind •          Why tracking and measuring results is critical to marketing success •          How focusing on the right customers can improve marketing efficiency and business growth •          The value of community and networks, including the Portfolio Executive   TimeStamps 00:00 Introduction to the podcast and guest 02:05 Early warning signs of poor marketing strategy 04:21 Universal marketing strategies across business sizes 07:24 The role of strategic targeting in marketing 09:29 Using AI to augment marketing efforts 11:59 Common marketing habits to let go of 13:16 Scaling business through targeted marketing 14:55 The importance of tracking and measuring marketing results 15:56 Community and network benefits of the Portfolio Executive 16:42 Closing remarks and future outlook   Guest & Host Links: Paul Rees: https://portfolioexecutive.biz/executive/paul-rees/ Valerie Merrill: https://portfolioexecutive.biz/executive/valerie-merrill/ Gareth Wax: https://portfolioexecutive.biz/executive/gareth-wax/ Explore the Portfolio Executive community, learn how to step into fractional leadership, and stay tuned for more insights in upcoming episodes.     * * * Hosted on Acast. See acast.com/privacy for more information.