The Question That Kept This 10-Book Author From Quitting Her Podcast (with Cleanne Johnson)

What, what is your best strategy for growing the reach and the, the following of your, of your podcast?

I think my best strategy is, first of all, you kinda have to know what your audience, what audience you're targeting.

Definitely.

Um, you don't wanna just have a podcast out there and, um, there's no target.

There's no, there's nobody you're targeting.

Um, you wanna know why you're doing it.

Like, why, why do you have a podcast? Why? You know.

Um, you don't have a podcast because your friend has a podcast.

Um, you don't have a podcast because you see everybody else having a podcast.

It's too much effort to do it for that-

Yeah.

[laughs]

... those reasons.

Yeah.

So, so e- every great podcast, Nathan, starts with a clear purpose.

Before you think of the microphone, the guest speakers, the downloads, the...

Ask yourself, "Why am I doing this?" What do you want people to feel when they finish an episode? When they kinda look and listen to an episode, what do you want them to take from that? What change do you hope that that happens in that person's life when they do listen to that podcast? Okay.

So these are the questions you should actually, whoever's thinking of having a podcast, to probably make that priority before they do start a podcast.

Yeah.

And for me, Beauty of Colors podcast, the interviews that I've had and giving people hope, and, um, thinking about the purpose of why I started that podcast, that's why I'm still going with this podcast, because there's always a story.

There's always somebody out there.

Our lives are stories.

I want every listener to, to, to walk away feeling inspired and encouraged, and remind them that no matter what they've been through, their story still has value.

And when your mission is clear, and every episode has a direction and purpose, that's when your mission is clear.

Okay? Um, your story should have, it should be like a...