Why You MUST Keep Creating Even If NOBODY CARES

The first thing is don't take it too seriously.

Now, I know this is easier said than done, but if you are anything like me, you might be someone who put very strict rules and boundaries on your idea.

It can be quite easy to fall into the trap of perfectionism.

That's what happens with me.

Once I say, "Okay, it has to be this way and this is what I have to create every single week," then suddenly I start overthinking my ideas and it becomes harder and harder to actually hit publish on my posts.

But when I keep things loose, in my case, I'm telling myself, "Hey, listen, you wanna document your life.

That's cool.

There are a few key themes you probably wanna hit over and over again because they're just natural to you and your life." For example, I love reading, so I post about reading.

I love running, so I post about running.

Um, I've made a dating show, and I've talked about dating on there before, so I talk about dating.

And these are themes that are natural and easy for me to talk about, so it just makes sense for me to give myself these buckets or these beats that I try to post within.

But if I ever wanna post outside of those beats, it's not the end of the world.

Like, it's okay for me to post that.

It might not get very good engagement.

That's okay.

This is still part of the fun process for me, okay? And if I do that enough and decide, "Okay, I don't wanna post that because no one engages with it and it's just not fun for me to post," that's okay, too.

The only rule that I would say I really try to stick to is...

It's not even a rule, it's a question, and it's, "Is this useful to the person that I hope to connect with?" And the exact same thing is true for you as a podcaster.

So you might want to come up with some ideas, some beats, some buckets of what it is that you will wanna talk about on your podcast, but then you can allow yourself to be creative, to experiment, to post what it is that you want to share and post.

And the general rule you should be following week over week is, "Does my ideal listener, does the person that I wanna connect with find this useful, or would they listen to this because..." And by the way, useful is a very broad term.

Entertainment is useful.

Humor is useful.

Education is useful.

So would the person that I am creating this and hoping to connect with, would they resonate with this in some way? And the only reason I have that rule in place is because if you don't, it could kind of just end up becoming a diary, right? And there's nothing wrong with you using your podcast as a diary or even an Instagram page as a visual diary, but most of us are creating things hoping to connect with someone else, so having that one question in place tends to be quite useful.