Oct 2, 2026 Β· 12 min Β· 15 segments
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Now, one important thing about what Shannon did that really worked, right from the beginning, Shannon avoided the analysis paralysis of making a show by embracing one crucial step that a lot of people don't want to do.
She identified who her one listener was going to be.
Yeah, for me, I wanted to turn my pain into purpose and wanted to be able to be that person where you don't have to feel like you're alone.
Um, so if I can tell my story, and if it just helps or resonates with one person-
Mm
... that matters.
This is the first thing that you need to get super clear on before you start.
Inside Emerging Voices, we call this the primary listener archetype.
It's the one person who you know you want your show to help.
Once you've identified your target listener, everything becomes so much easier.
You can understand what niche you're in, what topics to cover, what episodes you'll have.
All of that falls into place.
In Shannon's case, her ideal listener was someone who was navigating grief.
And if you're trying to figure out who your ideal listener is or what topic to cover in your podcast, you'll wanna look in the video description below.
I've made videos on exactly that.
Once you know your listener, that is step one done.
The next thing is you wanna make sure that you're making a podcast that is actually sustainable for you.
In Shannon's case, because she has two kids, she has a full-time job, and she was trying to figure out how to do this alongside all of that, she decided audio-only, record it from my closet, and it's gonna be short, sweet episodes published every week for one season, which I think was 10 episodes.
Now, one important thing about what Shannon did that really worked, right from the beginning, Shannon avoided the analysis paralysis of making a show by embracing one crucial step that a lot of people don't want to do.
She identified who her one listener was going to be.
Yeah, for me, I wanted to turn my pain into purpose and wanted to be able to be that person where you don't have to feel like you're alone.
Um, so if I can tell my story, and if it just helps or resonates with one person-
Mm
... that matters.
This is the first thing that you need to get super clear on before you start.
Inside Emerging Voices, we call this the primary listener archetype.
It's the one person who you know you want your show to help.
Once you've identified your target listener, everything becomes so much easier.
You can understand what niche you're in, what topics to cover, what episodes you'll have.
All of that falls into place.
In Shannon's case, her ideal listener was someone who was navigating grief.
And if you're trying to figure out who your ideal listener is or what topic to cover in your podcast, you'll wanna look in the video description below.
I've made videos on exactly that.
Once you know your listener, that is step one done.
The next thing is you wanna make sure that you're making a podcast that is actually sustainable for you.
In Shannon's case, because she has two kids, she has a full-time job, and she was trying to figure out how to do this alongside all of that, she decided audio-only, record it from my closet, and it's gonna be short, sweet episodes published every week for one season, which I think was 10 episodes.
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