PM Collective - The ART of property management
Aug 30, 2026 · 35 min · 9 segments
Send us Fan Mail Are you a property manager — or a business owner and investor? The words you choose shape how landlords, investors, and your market…
Anita WalkerGuest
Ashleigh GoodchildHostyes yeah absolutely so then if we go to the next slide which is property managers and we have we've talked about this a lot if you're a property manager and someone says who are you I'm a property manager and the when we say that to someone unfortunately those words are Negative connotations.
And we need to start... calling ourselves out and each other and I need someone to call me out when I do it as well because it's really hard but to stop saying I'm a property manager what are you I look after I look after investors properties or even that sounds yeah yeah

100% and I think we're our own worst enemy because we downplay the value and the importance of what we do and then you I got an email from when I was stepping into someone else's folder and the email came in and it had investment asset manager, something like that.

So I was like, that's really, my brain just went, oh, they're trying to make themselves sound really good.
yes yeah absolutely so then if we go to the next slide which is property managers and we have we've talked about this a lot if you're a property manager and someone says who are you I'm a property manager and the when we say that to someone unfortunately those words are Negative connotations.
And we need to start... calling ourselves out and each other and I need someone to call me out when I do it as well because it's really hard but to stop saying I'm a property manager what are you I look after I look after investors properties or even that sounds yeah yeah

100% and I think we're our own worst enemy because we downplay the value and the importance of what we do and then you I got an email from when I was stepping into someone else's folder and the email came in and it had investment asset manager, something like that.

So I was like, that's really, my brain just went, oh, they're trying to make themselves sound really good.
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