PM Collective - The ART of property management
Aug 2, 2026 · 43 min · 11 segments
Send us Fan Mail We pressure test cold calling with Kenslee from Platinum and land on a simple truth: it works when the list is clean, the script is…
Ashleigh GoodchildHostKensleeGuestI would say, and this is going back to my backstory, right? And I'm quite lucky to have Associates Co as a part of Ella's business.
So when I first started Inspection Express, I actually hired one of LA's VAs to start doing my data scraping for all the real estate agencies in Perth and then grabbing all of their names and numbers and creating this list.
So if you dedicated a full VA to doing that, and if they're doing it through RPDOT and then ID4Me, I could say easily a VA could get you about $10 to $15 an hour.
That's just them manually doing it.
Amazing.
I just love you sharing those numbers because I think that it's just that next layer of detail is really good for people to have what's doable and what's not.
And so that was a grunt work, obviously, initially for the VA.
But then the post support from my VA as well is that we never had a CRM.
We do now have just onboarded PME Grow as a part of our CRM.
So we're able to upload that exported list into PME Grow.
And then I worked really hard to create my nurture campaign.
Great.
So I actually don't touch PME Grow all that much.
My VA probably knows more about PME Grow than I do.
So I will just basically have my call list.
It's off a spreadsheet, very old school, but I just put in my notes in there.
And then when I get a call and they say, yes, send me through some information, that's what I would qualify as a lead.
So then I will highlight that on the sheet.
The VA will record the call note.
enroll them into a nurture campaign.
The only thing that PME Grow doesn't do, which I wish they did, but my VA puts in a call task to follow up.
Exactly.
I would say, and this is going back to my backstory, right? And I'm quite lucky to have Associates Co as a part of Ella's business.
So when I first started Inspection Express, I actually hired one of LA's VAs to start doing my data scraping for all the real estate agencies in Perth and then grabbing all of their names and numbers and creating this list.
So if you dedicated a full VA to doing that, and if they're doing it through RPDOT and then ID4Me, I could say easily a VA could get you about $10 to $15 an hour.
That's just them manually doing it.
Amazing.
I just love you sharing those numbers because I think that it's just that next layer of detail is really good for people to have what's doable and what's not.
And so that was a grunt work, obviously, initially for the VA.
But then the post support from my VA as well is that we never had a CRM.
We do now have just onboarded PME Grow as a part of our CRM.
So we're able to upload that exported list into PME Grow.
And then I worked really hard to create my nurture campaign.
Great.
So I actually don't touch PME Grow all that much.
My VA probably knows more about PME Grow than I do.
So I will just basically have my call list.
It's off a spreadsheet, very old school, but I just put in my notes in there.
And then when I get a call and they say, yes, send me through some information, that's what I would qualify as a lead.
So then I will highlight that on the sheet.
The VA will record the call note.
enroll them into a nurture campaign.
The only thing that PME Grow doesn't do, which I wish they did, but my VA puts in a call task to follow up.
Exactly.
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