Sep 28, 2026 · 31 min · 10 segments
In this episode of The Pharmaverse Podcast, host Michael Pietrack speaks with Rajat Mishra, co-founder and CEO of Present Vivo, about how AI is changing medical affairs, scientific content creation…
Rajat MishraGuestMichael PietrackHostWell, you know, I really want to talk to you about AI because, you know, you're such an expert in this field.
But there was something that I heard a quote from you that said that AI can take a single publication and turn it into like 40 pieces of personalized content.
Now, for medical affairs leaders that are just drowning in content demands, is there a line? There's got to be this line that like between speed and human review.

How do you use AI and humans to transform how medcoms and life sciences work? So as you know, the current process is if you have one publication, there are over 40 forms of content that need to be created.

presentations, posters, brochures, documents, dossiers, all that needs to be created during different times in the lifecycle.

What we believe is when you multiply AI with human expertise, that's when you get extraordinary impact.

So what we've done now with the click of a button, you can take a publication and create the 80, 85% version of all these 40 types of collateral.

In life sciences, as you and I know, for things to be scientifically precise and exactly right, you still need that, you know, human in the loop.

So you can take that time that took, you know, weeks and months and was really expensive and get to that first draft, 85% with AI.
Because, you know, when we're doing stuff with AI, we still have to review it.
When we spoke earlier, you were talking about, you know, students and how AI use is going up.
Well, you know, I really want to talk to you about AI because, you know, you're such an expert in this field.
But there was something that I heard a quote from you that said that AI can take a single publication and turn it into like 40 pieces of personalized content.
Now, for medical affairs leaders that are just drowning in content demands, is there a line? There's got to be this line that like between speed and human review.

How do you use AI and humans to transform how medcoms and life sciences work? So as you know, the current process is if you have one publication, there are over 40 forms of content that need to be created.

presentations, posters, brochures, documents, dossiers, all that needs to be created during different times in the lifecycle.

What we believe is when you multiply AI with human expertise, that's when you get extraordinary impact.

So what we've done now with the click of a button, you can take a publication and create the 80, 85% version of all these 40 types of collateral.

In life sciences, as you and I know, for things to be scientifically precise and exactly right, you still need that, you know, human in the loop.

So you can take that time that took, you know, weeks and months and was really expensive and get to that first draft, 85% with AI.
Because, you know, when we're doing stuff with AI, we still have to review it.
When we spoke earlier, you were talking about, you know, students and how AI use is going up.
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