Perception Paradox with Zivile (Zivi) Ein
Jun 25, 2026 · 12 min · 8 segments
Is the food industry underestimating the GLP-1 shift? In this Paradox Byte from **The GLP-1 Food Shock**, recorded live at **TUTTOFOOD 2026** in Milan, Johan Jorgensen, Giancarlo Addario, and Matteo…
Johan JorgensenGuest
Matteo WagnerGuest
Giancarlo AddarioGuest
Zivile EinHost
And you must remember now that GOP-1 is just at the beginning of a fantastic exploding trajectory.
And I don't see it stopping there, right? So what we see is this Swiss army knife of attacking what's called the metabolic syndrome, which is not just obesity, it's diabetes, it's certain types of cancers, it's psoriasis, sleep apnea, cardiovascular diseases, what have you.
And you must remember now that GOP-1 is just at the beginning of a fantastic exploding trajectory.
And I don't see it stopping there, right? So what we see is this Swiss army knife of attacking what's called the metabolic syndrome, which is not just obesity, it's diabetes, it's certain types of cancers, it's psoriasis, sleep apnea, cardiovascular diseases, what have you.
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