One, two, three.

Maybe I can use your mic.

you know it's almost friday guys so we're gonna be angry on the microphones uh talking about the changes right now what you're mentioning consumption patterns are changing right and right now we're at the food trade show where everything is about the conception the volumes about this regular uh supply chains but if the consumption partners are changing which is a bit paradoxical that the us is going away from fast food and we have fast food unfortunately coming to italy But how do you see it being affected, your work and the whole processes you have established so far?

First of all, I do see this, for what I do, as a major opportunity.

Because all what Johan and Giancarlo just said has been in the last years, unfortunately, the most boring marketing for brands.

so marketing related to obesity marketing related to cancer marketing related to whatever so we provide healthy food to avoid you being obese or whatever that was always the most boring unfortunately marketing because people want to see the positive marketing and run away from the oh we're saving you from something i do see this as the biggest marketing material for what i do so trying to invest and develop companies that provide a balanced biological and true diet because that's what i really do compared to the easy marketing of all the other brands so first of all it's a massive opportunity if this really uh spread spread out as fast as i'm as i'm hearing um again it's a long run so i don't see any immediate changes that we could potentially do because as you all said okay or as you said before the smaller portions or whatever yeah these are quick fixes but as a long run I do think that we need to investigate deeply on the effects of this.

So starting to consider the Cornell University analysis on alcohol use or any other analysis that are going to, I guess, start and kick off and increase in the coming years related to how consumptions move.

when under GLP-1.