Oct 27, 2026 · 44 min · 12 segments
When you hear "book launch," you probably think about marketing. Emails. Social posts. Podcast interviews. Maybe some ads. Those things can help people discover your book. But for an entrepreneurial…
Robbie SamuelsHostPaula SkaperGuestSophie LechnerGuestWhen I wrote the book, I wrote it for the business owner, the founder, who maybe can't afford to bring in an expensive strategist to work alongside them so that they would have the guide.
And really, you know, that's what we need in times like the ones we're in today, where everything is uncertain, because we need resiliency.
So Paula, was there a particular industry or sector that you had been operating in? And are the stories in the book related to a particular group like that? Or how did you sort of frame the work?
So I will say, you know, a lot of the content really is written through a B2B lens, a business-to-business lens, and a lot in knowledge-based industries.
So people who are in businesses that are delivering expertise, right? So that tends to be a bit of a more complex sale than SaaS or a physical product.
And the fact that you have such a focus, my my database in my brain was like, Oh, that's interesting.
I mean, your book title kind of answers this question so beautifully, entrepreneurs who hate marketing, but like what kind the kind of what I was asking Paula, like, who do you have in mind as you're writing this book?
So it's very much a solopreneur kind of person like yours, Paula, the person who's really leaning on their expertise as what they're helping people with.
And so it's really people who they're in this for the passion, for the helping, for, you know, having people benefit from their experience.
And they really didn't sign up to be doing marketing and content posting and all this other stuff that needs to be done.
And so they're at a stage where they've tried a lot of the things that they've learned about And they don't feel right.
When I wrote the book, I wrote it for the business owner, the founder, who maybe can't afford to bring in an expensive strategist to work alongside them so that they would have the guide.
And really, you know, that's what we need in times like the ones we're in today, where everything is uncertain, because we need resiliency.
So Paula, was there a particular industry or sector that you had been operating in? And are the stories in the book related to a particular group like that? Or how did you sort of frame the work?
So I will say, you know, a lot of the content really is written through a B2B lens, a business-to-business lens, and a lot in knowledge-based industries.
So people who are in businesses that are delivering expertise, right? So that tends to be a bit of a more complex sale than SaaS or a physical product.
And the fact that you have such a focus, my my database in my brain was like, Oh, that's interesting.
I mean, your book title kind of answers this question so beautifully, entrepreneurs who hate marketing, but like what kind the kind of what I was asking Paula, like, who do you have in mind as you're writing this book?
So it's very much a solopreneur kind of person like yours, Paula, the person who's really leaning on their expertise as what they're helping people with.
And so it's really people who they're in this for the passion, for the helping, for, you know, having people benefit from their experience.
And they really didn't sign up to be doing marketing and content posting and all this other stuff that needs to be done.
And so they're at a stage where they've tried a lot of the things that they've learned about And they don't feel right.
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