Oct 21, 2026 · 46 min · 10 segments
In this conversation, Peter Santry interviews Dan Thrasher, CEO of Thrasher Foundation Repair, discussing the evolution of the family business from its humble beginnings to a significant player in the…
And you say you think in terms of decades and all the work with the Tugboat Institute, you know, has that long vision as sort of the core tenet of it.
So when you look 10 years into the future, what do you hope Thrasher will have become and what must never sort of change along the way? And what do you see? You get on the other side of this reorg, what's next?
And honestly, part of the consulting work that we had help us think through this.
One of the things we do is really define what makes us unique and what do we need to make sure we keep as the ethos of the organization.
So we are we are we will have a chief learning officer on our in our C-suite in this new organization that's just going to be focusing on growing our employees.
our purpose statement that we've used for years that we're gonna continue using is to redefine our industry.
So our purpose is to redefine what it means to interact with a home service contractor.
So we've always said most homeowners can tell you a bad story about a home service contractor they worked with.
Our goal is to raise the bar on what's expected, by delivering at a higher level.
And I think that this allows us at a new scale to actually improve that because it affords us the ability to invest in the technology, invest in the training, and things that maybe it'd be harder to do at a smaller scale.
We need to continue to innovate in product and even like how that product and process, how that product is delivered.
We have a team that that's all they work on is how do we make our products better? How do we deliver them in a better way? How do we get a better result for our customer for a better price? So we're gonna continue to be very innovative and always trying to find the next iteration of the product that we offer.
And you say you think in terms of decades and all the work with the Tugboat Institute, you know, has that long vision as sort of the core tenet of it.
So when you look 10 years into the future, what do you hope Thrasher will have become and what must never sort of change along the way? And what do you see? You get on the other side of this reorg, what's next?
And honestly, part of the consulting work that we had help us think through this.
One of the things we do is really define what makes us unique and what do we need to make sure we keep as the ethos of the organization.
So we are we are we will have a chief learning officer on our in our C-suite in this new organization that's just going to be focusing on growing our employees.
our purpose statement that we've used for years that we're gonna continue using is to redefine our industry.
So our purpose is to redefine what it means to interact with a home service contractor.
So we've always said most homeowners can tell you a bad story about a home service contractor they worked with.
Our goal is to raise the bar on what's expected, by delivering at a higher level.
And I think that this allows us at a new scale to actually improve that because it affords us the ability to invest in the technology, invest in the training, and things that maybe it'd be harder to do at a smaller scale.
We need to continue to innovate in product and even like how that product and process, how that product is delivered.
We have a team that that's all they work on is how do we make our products better? How do we deliver them in a better way? How do we get a better result for our customer for a better price? So we're gonna continue to be very innovative and always trying to find the next iteration of the product that we offer.
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