255. Why Your Portfolio Isn't Booking Luxury Weddings (and How Lab 35mm Fixes It)

Okay, so these are the two most important keys to creating a portfolio that covers all the touch points wealthy wedding photographers have that maybe your portfolio doesn't have.

So in the last episode, we talked about the mindset of creativity.

We talked about the power of lighting and being able to use any lighting situation to create elevated images.

The other two keys is directing your couples with ease and storytelling images that tell the full story of the day.

Whether your couples book an engagement session or not, because I know a lot of you say, oh, I don't want to take out engagement sessions in my packages because i have to get to know them in order to know how to pose them you won't even need that anymore okay because of these universal direction prompts that i give you inside of our program lab 35 that will help you elevate your portfolio so that you can book luxury couples This is for you if you've ever said, oh, I want my work to feel a little bit more high-end, but I just don't know how to get there.

Flash overwhelms me.

My couples look stiff when I pose them, but if I don't pose them, then I don't get the images that I want, but then they look awkward.

Maybe you want a portfolio that looks like images from a movie.

Maybe you want a portfolio that has emotion and that makes people feel something.

These keys are going to be one of the main things that take your portfolio from she's a good photographer to she's the best photographer.

And this will help you attract those laid-back luxury weddings that you want so effortlessly.

And what I mean by laid-back luxury is couples that just want real.

Okay, because I'm not going to say authentic.

Authentic has been used and abused since the early 2000s.

But it's true.

People want a portfolio that looks like real people are in them.

And when couples look back at their images, they're going to look at their friends.

They're going to look at their family because they didn't get to see them on the wedding day.

They're standing at the altar at the ceremony.

And now they're looking back at these images, seeing how great of a time people had or how emotional they were during the ceremony.

What was really happening while they were just soaking in the day? As a wedding photographer, that is your job.

It is your job to tell people what happened when they weren't looking.

when they weren't around.

And if your portfolio can have these key images, then you're going to attract couples that have bigger budgets, but also want to enjoy the day.

They want real people, real moments.