Sep 10, 2026 · 37 min · 11 segments
Host Chris Melville welcomes **Anna Carina Berkman** (Architect Anna), a qualified architect and former CMO turned AI strategist, trainer, and founder of Markitect, to discuss what it takes to come…
Anna Carina BerkmanGuest
Chris MelvilleHost
You created something that you called the impossible framework to help you do this.

And now for everybody out there in the audience, I'm just going to say Anna is an AI genius.

I hear her talk sometimes and it's like listening to somebody speak in Klingon.

And the impossible framework was made significantly easier by using AI.

The question is, if you had to, if you could achieve something in six months that you knew would completely change your life, what would it be? Just one thing, not a bunch of things.

But if you manage to somehow achieve it in the next six months, your life would be completely changed.

And then the impossible framework is then multiplying that thing by 10.

That feels impossible, right? But the way that you use AI is you basically take your impossible goal, which is 10 times bigger than this thing, and you say your starting point.

And also you have to give a date and time that's fixed that you can't change, that you don't have control over.

For me, it was Funnel Hacking Live 10 in Las Vegas, but like technically before that.

You're like here, like ask me questions one at a time to understand my starting point and understand my goal a little bit more clearly.

And then help me actually build out a roadmap with milestones that I can check off.

I would say also build in like a custom visualization exercise that you can do at least once a day to make you feel and truly believe that the impossible is possible.

But what will happen is because your goal is so much bigger, you will have to be so much more strategic and creative and also take so much more uncomfortable action than you ever would have.

You created something that you called the impossible framework to help you do this.

And now for everybody out there in the audience, I'm just going to say Anna is an AI genius.

I hear her talk sometimes and it's like listening to somebody speak in Klingon.

And the impossible framework was made significantly easier by using AI.

The question is, if you had to, if you could achieve something in six months that you knew would completely change your life, what would it be? Just one thing, not a bunch of things.

But if you manage to somehow achieve it in the next six months, your life would be completely changed.

And then the impossible framework is then multiplying that thing by 10.

That feels impossible, right? But the way that you use AI is you basically take your impossible goal, which is 10 times bigger than this thing, and you say your starting point.

And also you have to give a date and time that's fixed that you can't change, that you don't have control over.

For me, it was Funnel Hacking Live 10 in Las Vegas, but like technically before that.

You're like here, like ask me questions one at a time to understand my starting point and understand my goal a little bit more clearly.

And then help me actually build out a roadmap with milestones that I can check off.

I would say also build in like a custom visualization exercise that you can do at least once a day to make you feel and truly believe that the impossible is possible.

But what will happen is because your goal is so much bigger, you will have to be so much more strategic and creative and also take so much more uncomfortable action than you ever would have.
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