No Days Off with Brian Gubernick
Oct 13, 2026 · 9 min · 9 segments
Brian discusses why most changes quietly fade within a few weeks, whether you announced them to your team or promised them to yourself. The problem is rarely knowing what to do. Every meaningful…
How many changes have you announced to your team or to your company in, let's say, the last year? Maybe it was a new process or some sort of new tool, or just a new set of standards or, or expectations.
Now, how many of those, those changes are still in fact running today? If the answer is not many, it's, it's usually not because your people are, are lazy.
It's usually because an announcement about change covers almost nothing that change actually requires.
For example, getting healthy means you have to give up behaviors that, that you might enjoy.
See, most of us want the result without paying the price, so the change stays an idea.
So today I wanna talk about the five requirements for change that my business partner, Ben Kinney, uh, shared, I don't know, a few weeks or so ago with a group of us.
And for each one, we'll have two applications, one for your own life and one for leading your team through it.
How many changes have you announced to your team or to your company in, let's say, the last year? Maybe it was a new process or some sort of new tool, or just a new set of standards or, or expectations.
Now, how many of those, those changes are still in fact running today? If the answer is not many, it's, it's usually not because your people are, are lazy.
It's usually because an announcement about change covers almost nothing that change actually requires.
For example, getting healthy means you have to give up behaviors that, that you might enjoy.
See, most of us want the result without paying the price, so the change stays an idea.
So today I wanna talk about the five requirements for change that my business partner, Ben Kinney, uh, shared, I don't know, a few weeks or so ago with a group of us.
And for each one, we'll have two applications, one for your own life and one for leading your team through it.
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