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NEW Manufacturing Insights

NEW Manufacturing Insights

Ep. 141: UltiCoat's JQ Salas on building a new brand

Oct 8, 2026 · 12 min · 12 segments

This fall the announced merger between Scott's Industrial Coatings of Green Bay and Arizona-based Perfection Industrial Finishing made headlines as the era of new brand, UltiCoat, dawned under the…

This fall the announced merger between Scott's Industrial Coatings of Green Bay and Arizona-based Perfection Industrial Finishing made headlines as the era of new brand, UltiCoat, dawned under the leadership of president JQ Salas. On this week's episode of NEW Manufacturing Insights, JQ joins Kate and Ann for a quick chat about the industrial coatings industry, what the future holds for UltiCoat, and of course what he considers his best leadership insight. Thank you to Stoke RGA for sponsoring this and all 2026 episodes of the podcast. Learn more about how Stoke RGA is supporting Midwest manufacturers at stokerga.com.

This fall the announced merger between Scott's Industrial Coatings of Green Bay and Arizona-based Perfection Industrial Finishing made headlines as the era of new brand, UltiCoat, dawned under the…

Spotify Amazon Music Website

Speakers: JQ SalasGuestKate BrunsHostAnn FranzHost

Top entities: Green Bay×7 Wisconsin×4 Resch Expo×2 Midwestern United States Spotify×2

Show signals: SuitabilitySafeBiasNot politicalAudience≈4 followers

Manufacturing First Events0:44 – 2:09

A

0:44

to thank everyone who joined us last week at Robinson for our third annual pre-manufacturing first live podcast event.

A

0:52

A big thanks to Lynn Jones and everyone at Robinson for helping make that happen.

A

0:56

And of course, even if you missed that event, you can go back and listen to the discussion in your podcast feed.

A

1:01

Absolutely.

A

1:02

We

K

1:02

also want to remind you to head over to manufacturingfirst.com if you haven't yet made your official plans to join us at Resch Expo October 28th.

K

1:11

The October issue of Insight, which is out now, has a complete event preview.

K

1:15

And of course, as we've already discussed...

K

1:17

Manufacturing First will be bigger and probably better than ever once again this year.

K

1:21

We just keep climbing.

A

1:23

We do.

A

1:24

I am so excited that the state of Wisconsin, we have a whole month celebrating manufacturing.

A

1:30

Most states have just one day in October.

A

1:32

So we have a lot going on.

A

1:35

Biggest thing that we want to do is help kids see what manufacturing is all about.

A

1:39

So we pay for the busing for students all over our region to go to plant tours.

A

1:44

Plus at Manufacturing First, we have a student expo part of the day as well.

A

1:49

And then we have our Excellence Awards in Manufacturing K-12 Partnership Awards.

A

1:54

That's the day before Manufacturing First.

A

1:57

We have a special event for manufacturers and educators and youth apprentices to talk about how to work better together on October 27th.

A

2:07

So lots going on.

A

2:08

Yikes.

K

2:09

Yes.

Green BayCityCity in Wisconsin
92%7 mentions
WisconsinAdministrative AreaUS state
75%4 mentions
Resch ExpoTourist AttractionEvent venue in Ashwaubenon, Wisconsin
58%2 mentions
Midwestern United StatesPlaceRegion in the United States of America
42%1 mention
SpotifyCompanyCompany
25%2 mentions
AppleCompanyTechnology company
8%2 mentions

ManufacturingBusiness
People-Centered LeadershipPersonal Development > Leadership
MarketingBusiness
Company Merger and RebrandingBusiness > Manufacturing > Industrial Coatings
Altecode Integration of Scotts Industrial CoatingsBusiness > Manufacturing > Industrial Coatings > Company Merger and Rebranding
Industrial Company Brand LaunchBusiness > Marketing > Brand Strategy
Expanding Altecode Visibility and RecognitionBusiness > Marketing > Brand Strategy > Industrial Company Brand Launch
Coatings EngineeringEngineering > Manufacturing Engineering
Aerospace and Defense CoatingsEngineering > Manufacturing Engineering > Coatings Engineering
Geographic Market ExpansionBusiness > Corporate Strategy > Business Growth
Authentic Management PracticesPersonal Development > Leadership > People-Centered Leadership
Honesty Availability and Employee RecognitionPersonal Development > Leadership > People-Centered Leadership > Authentic Management Practices
LeadershipPersonal Development
Business GrowthBusiness > Corporate Strategy
Industrial CoatingsBusiness > Manufacturing
Brand StrategyBusiness > Marketing
Corporate StrategyBusiness
Personal Development
Business
Engineering
Manufacturing EngineeringEngineering

Manufacturing First Events0:44 – 2:09

A

0:44

to thank everyone who joined us last week at Robinson for our third annual pre-manufacturing first live podcast event.

A

0:52

A big thanks to Lynn Jones and everyone at Robinson for helping make that happen.

A

0:56

And of course, even if you missed that event, you can go back and listen to the discussion in your podcast feed.

A

1:01

Absolutely.

A

1:02

We

K

1:02

also want to remind you to head over to manufacturingfirst.com if you haven't yet made your official plans to join us at Resch Expo October 28th.

K

1:11

The October issue of Insight, which is out now, has a complete event preview.

K

1:15

And of course, as we've already discussed...

K

1:17

Manufacturing First will be bigger and probably better than ever once again this year.

K

1:21

We just keep climbing.

A

1:23

We do.

A

1:24

I am so excited that the state of Wisconsin, we have a whole month celebrating manufacturing.

A

1:30

Most states have just one day in October.

A

1:32

So we have a lot going on.

A

1:35

Biggest thing that we want to do is help kids see what manufacturing is all about.

A

1:39

So we pay for the busing for students all over our region to go to plant tours.

A

1:44

Plus at Manufacturing First, we have a student expo part of the day as well.

A

1:49

And then we have our Excellence Awards in Manufacturing K-12 Partnership Awards.

A

1:54

That's the day before Manufacturing First.

A

1:57

We have a special event for manufacturers and educators and youth apprentices to talk about how to work better together on October 27th.

A

2:07

So lots going on.

A

2:08

Yikes.

K

2:09

Yes.

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