New Construction Marketing Podcast For Agents
Jun 16, 2026 · 31 min · 11 segments
Most real estate agents are still marketing homes like they are filling out a checklist. Bedrooms. Bathrooms. Square footage. Quartz countertops. Stainless steel appliances. Community amenities…
Damon GreeneHost
Nathaniel CrawfordHost
You feel that you're out of touch with technology or too old, and you're just copying and going along to get along.
Problem number two, and we had a very in-depth discussion on this, and this also is in the Insider where we have an in-depth tool that'll walk you through creating this.
When they put a listing together or a Facebook ad, it's just to reach a general person, somebody looking to buy new construction, somebody looking to buy new construction, someone looking to buy in this area.
So who is your message talking to? Whatever your message is, whether it's a Facebook post or a listing presentation, who are you talking to? Because you're not talking to everyone.
And then people that are just kind of puffed their chest out and have egos like, no, it's not impacted me.
Referrals slow down because they're listening to the news or listening about interest rates or they're fearful and there's a lot of stuff going on.
But there is still, that is kind of slowing down and that slowed down the real estate market, which is why a lot of builders are like giving away homes.
Plus on top of just relying on referrals, referrals we always say are icing on the cake, but instead of just relying on referrals, what worked Before up until 20, late 2023, 2024, it stopped working.
And when what you're doing is working and it stops working, like, what do you do? How do you pivot? So now you're just grabbing at everything.
And number four, the marketing that you're putting out is just forgettable and it's ignored.
You feel that you're out of touch with technology or too old, and you're just copying and going along to get along.
Problem number two, and we had a very in-depth discussion on this, and this also is in the Insider where we have an in-depth tool that'll walk you through creating this.
When they put a listing together or a Facebook ad, it's just to reach a general person, somebody looking to buy new construction, somebody looking to buy new construction, someone looking to buy in this area.
So who is your message talking to? Whatever your message is, whether it's a Facebook post or a listing presentation, who are you talking to? Because you're not talking to everyone.
And then people that are just kind of puffed their chest out and have egos like, no, it's not impacted me.
Referrals slow down because they're listening to the news or listening about interest rates or they're fearful and there's a lot of stuff going on.
But there is still, that is kind of slowing down and that slowed down the real estate market, which is why a lot of builders are like giving away homes.
Plus on top of just relying on referrals, referrals we always say are icing on the cake, but instead of just relying on referrals, what worked Before up until 20, late 2023, 2024, it stopped working.
And when what you're doing is working and it stops working, like, what do you do? How do you pivot? So now you're just grabbing at everything.
And number four, the marketing that you're putting out is just forgettable and it's ignored.
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