Networking and Marketing Made Simple
Aug 17, 2026 · 22 min · 15 segments
A post can get thousands of views, hundreds of likes, and dozens of comments…and still produce zero business. Because likes aren’t leads. The engagement that matters is the engagement that starts…
Scott AaronHostNancyHost
So Nancy and I have talked about aspects of this before with some of the updates to the LinkedIn algorithm, the 360 Brew algorithm.
But the main thing that we wanted to cover today is LinkedIn is very open about not wanting people to chase likes the vanity metric aspect of things.
But the bigger piece is what you can actually do with your content and how you can have that engagement, which actually becomes clients because there are metrics that you need to be looking at.
You need to be able to foster that, but also have it lead to something tangible that's going to grow your business.
Right now, according to the LinkedIn algorithm, what they really want people to do and how they want people to position themselves.
They want more thought leadership content, whether it's case studies, client wins, educational type of content.
They want thought leadership to be at the forefront of people's content that they're sharing.
But in all honesty, a lot of people don't know where to begin as far as how to position themselves as a thought leader on LinkedIn.
So Nancy and I have talked about aspects of this before with some of the updates to the LinkedIn algorithm, the 360 Brew algorithm.
But the main thing that we wanted to cover today is LinkedIn is very open about not wanting people to chase likes the vanity metric aspect of things.
But the bigger piece is what you can actually do with your content and how you can have that engagement, which actually becomes clients because there are metrics that you need to be looking at.
You need to be able to foster that, but also have it lead to something tangible that's going to grow your business.
Right now, according to the LinkedIn algorithm, what they really want people to do and how they want people to position themselves.
They want more thought leadership content, whether it's case studies, client wins, educational type of content.
They want thought leadership to be at the forefront of people's content that they're sharing.
But in all honesty, a lot of people don't know where to begin as far as how to position themselves as a thought leader on LinkedIn.
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