How To Create More Engagement On LinkedIn & A New Feature

So the first thing and this is something that I talked about a few months ago.

that LinkedIn has released something called comment impressions.

So basically you can actually see certain components of what's going on with the comments that you've been making.

So you can, as the user, you're the only one that can see this.

Basically, as the content creator and as the commenter, you're the only one that has access to this specific metric.

You may have seen this, but just rolled right past it, didn't even realize it was there.

But they show you how many impressions your comments generate, which means how many times people are actually being shown your comment.

The more impressions means the more relevant it is.

Now, this goes for... you when you should be engaging with people.

And I've talked about this in prior trainings, engage, acknowledge, ask, engage someone else's comment that comments on your post, acknowledge them by hitting the reply button, which tags them, you know, acknowledge and engage their comment by relating to it, and then ask a follow-up question to further the conversation.

And again, you'll start to see impressions on those, but you will also see impressions on other people's posts that you have commented on.

And the example I gave in one of our private trainings in our mastermind program, I commented on one of Gary Vaynerchuk's posts a couple of months ago and it got over 1100 impressions.

It had about 20 to 30 likes.

There was about 16 or actually over 100 likes.

There was about 16 or 17 comments.

So you can generate visibility by just genuinely and authentically commenting on other people's stuff.

So.

You you don't have to, you know, worry about like, you know, if there's low impressions, are people going to see that? Again, it's only something that you can see.

And when you strategically comment, you can get in front of the right people, whether it's with your own post or.

or someone else's.

And commenting, as I've spoken about before, should be part of your lead generation strategy.

It is something that you should be doing.

And again, every single comment will have different impressions.

And again, that's not to say that you shouldn't be doing it.

It's just the fact that each post will generate different types of impressions.