How To Audit An Amazon listing (From Someone Who Has Reviewed Over 10,000)

for today's video let's do a listing review let's look at this so first and foremost just first impressions right at the gate randy um i'll say immediately i like what you're kind of doing here the only thing that i think you're missing from like a main image perspective from my point of view at the very least is i think that this is a little it looks a little I know it might just be me but looks a little blurry.

My guess is is that this is like obviously an actual product photo and this is your actual text here.

I might just try and re go over this product itself.

with something like Canva, where you can actually just take this text aspect and redo it in Canva so that it's very crisp and clean.

And it doesn't have like this blurriness that you can see on the actual image itself.

So that's the very first thing I would just say.

Overall though, great main image, great secondary image as well.

Something I would encourage here again, versus just doing the actual product here, this is super small.

So I'm zooming in on this as a, you know, I have a 30 inch something monitor that I'm looking at and I still have a hard time reading it.

So if I'm reading this on my phone, my very first immediate response is going to basically be, I can't read this without zooming in.

And so instead of having the actual product photo here, Randy, I would just really, really encourage especially since you already took these and put them right here for badges.

Get this and just make it its own text and just make blow it up.

Use up all this white space that you would have on the other side as well by doing that.

So super simple thing.

Same thing with this.

I can't read any of this.

I would just take out this supplements aspect and blow it up again.

Make your life really easy.

This is really good, you know, from the aspect of, you know, exactly what we're talking about, trying to get those key points and selling features, good lifestyle.

You're showing the actual within here.

The only thing with lifestyle, I would just do a double check.

Is this your core ICP of somebody who's going to be, you know, taking it? I would wonder, I would look at your actual like catalog performance under brand analytics and see what your demographic is.

And I would replace with whatever your primary demographic is.

Looking at your product immediately, I'm just going to take a wild guess and say that more than likely you're probably leaning more towards men.

So bullet points, I think you're doing well here.

I would have to double check from, you know, a helium aspect, which I guess we can actually do that real quick.

While we're here, we can throw a Cerebro together and see how you're actually doing on SEO front.

So we'll grab that real quick, Randy.

Brand story so far looks good.

You're not doing crawlable text.

That's good.

Shows the actual thing shows a secondary product.

I think that's good.

I'm gonna guess this is probably your top seller within that.

Now, going back to this idea of your core ICP, Randy, you know, we had this, actually, it was further down, but we had the picture earlier of the older woman, everything, and then your A plus content, we're getting a lot of different ages of people within here across the board.

I do like that Actually, one thing I'll just note right now, Randy, is that you have a shop now within this section.

None of this is clickable.

So make sure you go into your brand story layer today, edit it so that all of this is linked to your actual brand store.

Pro tip there.

Yeah, but you have a lot of different when it comes to core ICP.

That being said, I like the way you put together your A plus within this.

Yeah, you're kind of all over the place in core ICP, not necessarily the worst thing in the world for those that are uninitiated.

Ideal customer profile is ICP.

But overall, Randy, honestly, I would probably give your I would give your listing.

Actually, let's check the keywords.

Pretty low on keywords.

That might just be due to sales volume, though.

I'm guessing this is a new product when this product release.

This product has been out a while.

That's the only thing, Randy.

Make sure you optimize your keywords more often.

My guess at the end of the day is that, yeah, it's more so just an issue of indexing right now for you.

I would update at a minimum your front end and back end keywords at least every, you know, every 30 days right now.

And I think you would do really well.

I was about to give Randy an A minus, but I think I have to give him a BB plus like a high B. I would say, Randy, within this, your design looks good.

Everything.

There's some core things that need to be changed.

listing as well, put together a 30 day supply.

I might also just take this 30 day supply, do a little wrapper like I showed earlier around this.

All right.

for today's video let's do a listing review let's look at this so first and foremost just first impressions right at the gate randy um i'll say immediately i like what you're kind of doing here the only thing that i think you're missing from like a main image perspective from my point of view at the very least is i think that this is a little it looks a little I know it might just be me but looks a little blurry.

My guess is is that this is like obviously an actual product photo and this is your actual text here.

I might just try and re go over this product itself.

with something like Canva, where you can actually just take this text aspect and redo it in Canva so that it's very crisp and clean.

And it doesn't have like this blurriness that you can see on the actual image itself.

So that's the very first thing I would just say.

Overall though, great main image, great secondary image as well.

Something I would encourage here again, versus just doing the actual product here, this is super small.

So I'm zooming in on this as a, you know, I have a 30 inch something monitor that I'm looking at and I still have a hard time reading it.

So if I'm reading this on my phone, my very first immediate response is going to basically be, I can't read this without zooming in.

And so instead of having the actual product photo here, Randy, I would just really, really encourage especially since you already took these and put them right here for badges.

Get this and just make it its own text and just make blow it up.

Use up all this white space that you would have on the other side as well by doing that.

So super simple thing.

Same thing with this.

I can't read any of this.

I would just take out this supplements aspect and blow it up again.

Make your life really easy.

This is really good, you know, from the aspect of, you know, exactly what we're talking about, trying to get those key points and selling features, good lifestyle.

You're showing the actual within here.

The only thing with lifestyle, I would just do a double check.

Is this your core ICP of somebody who's going to be, you know, taking it? I would wonder, I would look at your actual like catalog performance under brand analytics and see what your demographic is.

And I would replace with whatever your primary demographic is.

Looking at your product immediately, I'm just going to take a wild guess and say that more than likely you're probably leaning more towards men.

So bullet points, I think you're doing well here.

I would have to double check from, you know, a helium aspect, which I guess we can actually do that real quick.

While we're here, we can throw a Cerebro together and see how you're actually doing on SEO front.

So we'll grab that real quick, Randy.

Brand story so far looks good.

You're not doing crawlable text.

That's good.

Shows the actual thing shows a secondary product.

I think that's good.

I'm gonna guess this is probably your top seller within that.

Now, going back to this idea of your core ICP, Randy, you know, we had this, actually, it was further down, but we had the picture earlier of the older woman, everything, and then your A plus content, we're getting a lot of different ages of people within here across the board.

I do like that Actually, one thing I'll just note right now, Randy, is that you have a shop now within this section.

None of this is clickable.

So make sure you go into your brand story layer today, edit it so that all of this is linked to your actual brand store.

Pro tip there.

Yeah, but you have a lot of different when it comes to core ICP.

That being said, I like the way you put together your A plus within this.

Yeah, you're kind of all over the place in core ICP, not necessarily the worst thing in the world for those that are uninitiated.

Ideal customer profile is ICP.

But overall, Randy, honestly, I would probably give your I would give your listing.

Actually, let's check the keywords.

Pretty low on keywords.

That might just be due to sales volume, though.

I'm guessing this is a new product when this product release.

This product has been out a while.

That's the only thing, Randy.

Make sure you optimize your keywords more often.

My guess at the end of the day is that, yeah, it's more so just an issue of indexing right now for you.

I would update at a minimum your front end and back end keywords at least every, you know, every 30 days right now.

And I think you would do really well.

I was about to give Randy an A minus, but I think I have to give him a BB plus like a high B. I would say, Randy, within this, your design looks good.

Everything.

There's some core things that need to be changed.

listing as well, put together a 30 day supply.

I might also just take this 30 day supply, do a little wrapper like I showed earlier around this.

All right.