Content Creation for Mortgage Pros with Lady Jen Du Plessis

I wanted to share with you about repurposing your social media content.

Now, you probably heard this before and you're going, oh, do I really have to listen? So go ahead, move forward at one and a half speed if that's what you want to do.

But I want to talk about something called a daily digital deep dive, right? A daily digital deep dive.

You are asked questions all the time.

This whole aspect of I don't have any content drives me crazy because you're asked questions all day long.

How much am I... earnest money deposit should be.

Will I get my earnest money back after I've paid for the appraisal? What does the appraisal really tell me? What's the difference between appraisal and a home inspection? When will I know when my loan is approved? What's a conditional approval? I thought my loan was approved.

What happens at closing? Where do I send the money? Do we qualify? How can I send you the bank statements? Whatever the question is, Keep track of them.

These questions are your content and you can simply hop on to video, right? Just grab your phone.

Don't make it a fancy thing.

Just grab your phone and say, hey, I was just asked this question today and then answer the question and take some time to answer it.

I would say probably two to three minutes.

You could probably do longer if you wanted to.

If you're on YouTube and you're doing long form, YouTube is, you know, short form is now down to two minutes.

But so do a long video on it.

Make sure you cover everything you want to cover at step one.

So this is how we do the deep dive.

Step two is extract some of that video and make some clips.

And in the clips, whether you're posting in YouTube for clips or whether you're posting reels and Instagram or videos in Facebook, it doesn't matter, or LinkedIn, wherever you're doing that.

Just do some clips of it and then suggest that people go to the link that takes them back to the YouTube because that's where it'll be the longest.

Suggest that people then say, hey, click on the link below to find out more information about this.

Now you have to be careful and I'm not the expert on this, but you have to be careful because some of our social media platforms are okay with the link being in the post and others, they need to be in the comment because they don't like each other and it has to do with the algorithm.

I sound like I'm not a professional at this.

I do know what these breakouts are, but I don't want to say them because I'm afraid what if I'm What if I am wrong? I'm not the expert in social media.

OK, I don't want to steer you in the wrong direction.

I wanted to share with you about repurposing your social media content.

Now, you probably heard this before and you're going, oh, do I really have to listen? So go ahead, move forward at one and a half speed if that's what you want to do.

But I want to talk about something called a daily digital deep dive, right? A daily digital deep dive.

You are asked questions all the time.

This whole aspect of I don't have any content drives me crazy because you're asked questions all day long.

How much am I... earnest money deposit should be.

Will I get my earnest money back after I've paid for the appraisal? What does the appraisal really tell me? What's the difference between appraisal and a home inspection? When will I know when my loan is approved? What's a conditional approval? I thought my loan was approved.

What happens at closing? Where do I send the money? Do we qualify? How can I send you the bank statements? Whatever the question is, Keep track of them.

These questions are your content and you can simply hop on to video, right? Just grab your phone.

Don't make it a fancy thing.

Just grab your phone and say, hey, I was just asked this question today and then answer the question and take some time to answer it.

I would say probably two to three minutes.

You could probably do longer if you wanted to.

If you're on YouTube and you're doing long form, YouTube is, you know, short form is now down to two minutes.

But so do a long video on it.

Make sure you cover everything you want to cover at step one.

So this is how we do the deep dive.

Step two is extract some of that video and make some clips.

And in the clips, whether you're posting in YouTube for clips or whether you're posting reels and Instagram or videos in Facebook, it doesn't matter, or LinkedIn, wherever you're doing that.

Just do some clips of it and then suggest that people go to the link that takes them back to the YouTube because that's where it'll be the longest.

Suggest that people then say, hey, click on the link below to find out more information about this.

Now you have to be careful and I'm not the expert on this, but you have to be careful because some of our social media platforms are okay with the link being in the post and others, they need to be in the comment because they don't like each other and it has to do with the algorithm.

I sound like I'm not a professional at this.

I do know what these breakouts are, but I don't want to say them because I'm afraid what if I'm What if I am wrong? I'm not the expert in social media.

OK, I don't want to steer you in the wrong direction.