Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
Sep 15, 2026 · 39 min · 14 segments
We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we *were* your social media manager for the day, what would we actually…
But if we were your social media manager for the day, what would we have you do? Because I think, to just start us off, a lot of times if you are looking for a social media manager, you may be looking to, like, "I just need to take this off my plate," or, "I don't have time for social media.
I want them to put my photo behind the graphic and call it a day, and click post." Like, if that's what you're looking for, should I just say it? Like, it will not get you more business.
So, let's first get clear on what that social media manager would even need to do, and then what, as if we were yours, we would have to get from you on an ongoing basis to make it actually work.
Well, I mean, of course, first and foremost, content, right? You need pictures, you need videos, all of that.
So obviously, if we were, like, in person, we would have to follow you around all the time.
Like, "Hey, let's capture this," or, "You're going here," and, "Let's do whatever." So the easiest answer would be we would give you, like, a list of things.
And I even say, like, if I was a social media manager, I would want full access to not only your camera roll, but also your calendar.
I wanna know what you're doing, where you're going, where you're spending your time, so that I can say, "Ooh, when you're here, get this shot," or, "When you're over here, do this." Nothing fancy.
Nothing like, "Oh, I need this specific angle for this one." I would just say, like, "Don't forget to do that." Uh, because I probably physically couldn't always just follow you around in your life.
But if you gave us access to your calendar, we could then look at the month ahead and either say, "Hey, you gotta add some things to this calendar to make your life interesting and to get around human beings," and/or we would also give you advice on what to capture at those things that are on your calendar.
And we need, like, a shared album, or a few of them, where you're constantly putting those photos in there, because there is no stock photo option that can take this off your plate and still get you clients and leads from Instagram.
So if you're looking to get more referrals, more clients, or better clients...
I like to say that because I think so many of you, you're, you have clients, you have the business, but you want better clients.
You want them to be at a better price point or in the area where you love to sell homes, like maybe within a 10-mile radius of where you live so that you're not taking a whole Saturday to show one house that's an hour away, or chasing cold leads around.
But if we were your social media manager for the day, what would we have you do? Because I think, to just start us off, a lot of times if you are looking for a social media manager, you may be looking to, like, "I just need to take this off my plate," or, "I don't have time for social media.
I want them to put my photo behind the graphic and call it a day, and click post." Like, if that's what you're looking for, should I just say it? Like, it will not get you more business.
So, let's first get clear on what that social media manager would even need to do, and then what, as if we were yours, we would have to get from you on an ongoing basis to make it actually work.
Well, I mean, of course, first and foremost, content, right? You need pictures, you need videos, all of that.
So obviously, if we were, like, in person, we would have to follow you around all the time.
Like, "Hey, let's capture this," or, "You're going here," and, "Let's do whatever." So the easiest answer would be we would give you, like, a list of things.
And I even say, like, if I was a social media manager, I would want full access to not only your camera roll, but also your calendar.
I wanna know what you're doing, where you're going, where you're spending your time, so that I can say, "Ooh, when you're here, get this shot," or, "When you're over here, do this." Nothing fancy.
Nothing like, "Oh, I need this specific angle for this one." I would just say, like, "Don't forget to do that." Uh, because I probably physically couldn't always just follow you around in your life.
But if you gave us access to your calendar, we could then look at the month ahead and either say, "Hey, you gotta add some things to this calendar to make your life interesting and to get around human beings," and/or we would also give you advice on what to capture at those things that are on your calendar.
And we need, like, a shared album, or a few of them, where you're constantly putting those photos in there, because there is no stock photo option that can take this off your plate and still get you clients and leads from Instagram.
So if you're looking to get more referrals, more clients, or better clients...
I like to say that because I think so many of you, you're, you have clients, you have the business, but you want better clients.
You want them to be at a better price point or in the area where you love to sell homes, like maybe within a 10-mile radius of where you live so that you're not taking a whole Saturday to show one house that's an hour away, or chasing cold leads around.
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