89. Your Fall Marketing Playbook

news is everything we just talked about can be documented on social media.

Yeah.

So can I just start with this? Like, I just feel like this needs to be said.

We're going to talk about all of these things today, about fall and cozy and things you can capture and how it connects to leads and all of that stuff.

But I feel like there's always...

this pushback of like, I don't have time for this or you don't get it.

I overthink it or I don't do those events or I don't have like an aesthetic fireplace or whatever.

I just think it's important to remember like our goal in doing this is to just get the wheels spinning.

It's not telling you what to do.

It's not shaming you that you're not doing enough.

But it is to really get you just to look at your real life with a new lens because you just see opportunities for content.

So like maybe the things that Chelsea and I just said about like Gilmore Girls and football, maybe that's like not your life at all.

That doesn't mean like this isn't for you.

Like every season of our lives, there are certain things that we do.

And if you practice documenting on your camera roll, you will see what it should be for you.

Like it ends up being so clear if you at least try to like capture little pictures or little video clips or something.

So we're going to give you a lot of ideas today.

But if all of them are like, yeah, that sounds nice for you, but it's not for me, then like you're not off the hook.

Like there's still something for you and we want you... to work to find it.

Because I think that the payoff of that will make you feel like you look back at your feed come like December and you'll be like, oh my gosh, like I love how this is coming together.

And I love like the vibe that it's getting and it's starting to attract the right people and all of those things.

So that's what I want for you.

You know, I read this or actually I sent this to you, Kayla, yesterday.

It was a post by revealstudio.co. And I think this is what a lot of times is the issue with social media and then hearing an idea or connecting it to how do I actually implement this.

So on one of her slides that I screenshotted, she said, I think we've optimized the absolute SHIT out of business to the point where a lot of people don't know how to make anything good anymore.