Diagnose Exactly Where Your Podcast Is Losing Listeners with Courtney Elmer

hello and welcome back to mics to millions my name is sandbrake gear and today's episode is a little bit different because today i'm handing the mic over to someone else for a podcast episode feed swap last week you heard my episode with courtney elmer host of insider secrets to a top 100 podcast and founder of pod launch if you've not listened to that episode yet i highly recommend you check it out but here's what you need to know about courtney she's not just a podcaster she's a podcasting psychology expert and an associate judge of the webby awards and she's helped her clients break into the top 100 in their categories again and again and her work has been featured in rolling stone forbes fast company and the list goes on and i'm sharing this because i'm dropping an episode of hers that I really enjoyed into my feed and she's doing the same in her feed for an episode of Mics to Millions.

Here's why I wanted to bring you this episode specifically.

Most podcasters only look at the number which they think they need to grow, which is downloads.

Let's face it, it's something that we too often obsess over.

But downloads alone won't tell you why your show isn't converting listeners into clients or where exactly people are dropping off.

In this episode, Courtney breaks down the three places in your podcast funnel that actually reveal the truth, whether or not you're attracting new listeners, keeping their attention, and turning them into revenue.

She gets into the exact Spotify metric that tells you if your cover art and title are pulling their weight, and the Apple podcast data that shows you precisely in an episode where people stop listening.

So long time listeners of Mike's to Millions will know that this information is nothing new.

I've spoken about this before on the show, but the reason why I wanted to share it with you is because A, it is super important and every podcaster needs to know about this.

And these are the metrics that we are not looking at enough when it comes to podcast success.

And the second thing is Courtney does a really good job of laying this out.

I know I've explained it before, but sometimes it helps to hear things from different perspectives and in different language.

And I just really like the way Courtney explains this.

So I think it's going to be really useful for you.

If you have ever wondered whether your podcast is quietly leaking listeners, and more importantly, what to do about it if it is an issue that you feel you're dealing with, then this episode is going to be hugely beneficial for you.

Okay, here's Courtney Elmer.