213: Are We Measuring the Wrong Things in Business? | #213

So there's loads of stuff that we can see in business, right? You can see the unsubscribes.

you can um can't see all the hundreds of people potentially who just read certainly over the years must be i don't know thousands and thousands and thousands of people over the years who've read my emails because i've been sending emails since 2011 or so maybe 2012 um And people come and go, right? Some people are on there four years.

They've been there since day one.

Hello.

Still there.

Some people are on for a few weeks and go, oh, no, this is just chucking.

And some people come on for a bit and then leave again.

That's fine.

We're all like that on people's email addresses.

And so you see that kind of fluctuation.

But adding up all those people...

It is a lot.

It's not how many people are currently on the list, right? So you can't tell who reads stuff.

Yes, you can see open rates, but an open rate do not a reader make necessarily.

But unsubscribes, we can certainly see, right? We can see a number.

We can see a name, an email address associated with it.

So that's something that we can definitely measure, right? Another thing is with podcasts.

I find...

Obviously, you're listening now.

Hello.

But I don't know who you are.

And that's something that I've struggled with, I think, since day one, because the difference between social media followers, subscribers, YouTube subscribers, whatever, or or people on your email list versus the podcast, is that you have some information about those people.

You know who follows your social media, where you can look at your list and see who they are.

Your email list, you can see what their email addresses are.

But with podcast listeners... not a clue unless somebody says, I listen to your podcast.

So there's loads of stuff that we can see in business, right? You can see the unsubscribes.

you can um can't see all the hundreds of people potentially who just read certainly over the years must be i don't know thousands and thousands and thousands of people over the years who've read my emails because i've been sending emails since 2011 or so maybe 2012 um And people come and go, right? Some people are on there four years.

They've been there since day one.

Hello.

Still there.

Some people are on for a few weeks and go, oh, no, this is just chucking.

And some people come on for a bit and then leave again.

That's fine.

We're all like that on people's email addresses.

And so you see that kind of fluctuation.

But adding up all those people...

It is a lot.

It's not how many people are currently on the list, right? So you can't tell who reads stuff.

Yes, you can see open rates, but an open rate do not a reader make necessarily.

But unsubscribes, we can certainly see, right? We can see a number.

We can see a name, an email address associated with it.

So that's something that we can definitely measure, right? Another thing is with podcasts.

I find...

Obviously, you're listening now.

Hello.

But I don't know who you are.

And that's something that I've struggled with, I think, since day one, because the difference between social media followers, subscribers, YouTube subscribers, whatever, or or people on your email list versus the podcast, is that you have some information about those people.

You know who follows your social media, where you can look at your list and see who they are.

Your email list, you can see what their email addresses are.

But with podcast listeners... not a clue unless somebody says, I listen to your podcast.