Oct 7, 2026 · 21 min · 7 segments
**LOWEST UNIT RATE - NO CHAOS HERE…** **AMAZON’S GENIUS AD BUSINESS…IS KILLING IT…** **DIGITAL CPMS DECLINE…WHAT HAPPENED TO THE VALUE…?** Media Insultant is produced each Wednesday as Jackson Dell…
峻There's been no rate integrity in, in, in radio and te- I think basically, uh, television as well, local television, you know, for, for 15, 20 years.
And then, and now with programmatic coming into play, where, where, you know, all the big companies wanna sell program- programmatically because they don't wanna pay sales commissions.
It's like, yep, careful what you wish for because those sales people were out getting, you know, 150 bucks a spot, and now you're selling it programmatically for 30.
And again, you know, the, the value has still got va- has still got value, if you will, 'cause, you know, people like Netflix and Prime Video are getting 30 to $40, uh, CPM.
Also, with broadcast inventory, there's so much that, uh, or not so much, there is still some premium inventory, and that's sports.
As we saw with the Emmys, they're down probably 60% from where they were 10 years ago, so.
Um, you know, but y- yeah, so if it wasn't for, if it was, if it wasn't for NFL football, you know, broadcast TV CPMs in terms of the average CPMs would be, would be much lower.
峻There's been no rate integrity in, in, in radio and te- I think basically, uh, television as well, local television, you know, for, for 15, 20 years.
And then, and now with programmatic coming into play, where, where, you know, all the big companies wanna sell program- programmatically because they don't wanna pay sales commissions.
It's like, yep, careful what you wish for because those sales people were out getting, you know, 150 bucks a spot, and now you're selling it programmatically for 30.
And again, you know, the, the value has still got va- has still got value, if you will, 'cause, you know, people like Netflix and Prime Video are getting 30 to $40, uh, CPM.
Also, with broadcast inventory, there's so much that, uh, or not so much, there is still some premium inventory, and that's sports.
As we saw with the Emmys, they're down probably 60% from where they were 10 years ago, so.
Um, you know, but y- yeah, so if it wasn't for, if it was, if it wasn't for NFL football, you know, broadcast TV CPMs in terms of the average CPMs would be, would be much lower.
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