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Maxwell Leadership Executive Podcast

Maxwell Leadership Executive Podcast

#398: How to Get a Return on Failure

May 28, 2026 · 21 min · 11 segments

Get the learning guide from today's episode here!…

Get the learning guide from today's episode here! Get your copy of John Maxwell's How to Get a Return on Failure In this episode, Chris Goede and Perry Holley explore how leaders can gain a return on failure by shifting their mindset and approach. They encourage listeners to view failure not as part of their identity but as a valuable learning opportunity that fuels growth and innovation. The hosts break down strategies for differentiating between good and bad misses, extracting lessons, and modeling resilience. They also offer actionable advice on creating a culture where teams embrace mistakes, analyze outcomes, and consistently improve performance.

Get the learning guide from today's episode here!…

Speakers: Chris GoedeHostPerry HolleyHost

Show signals: SuitabilitySafeBiasNot politicalAudience≈2.3M followers

Spotify Apple Podcasts YouTube Amazon Music Website

Top entities: John C. Maxwell×24 Elon Musk×3 Coca-Cola Audible×2 Space Exploration Technologies Corp.

Introducing John Maxwell’s ‘Return on Failure’1:16 – 3:44

C

Chris GoedeHost

1:16

Well, today's- we're, we're gonna actually talk a little bit about, uh, John Maxwell's newest book, and this is How to Get a Return on Failure.

C

Chris GoedeHost

1:26

So we're excited to, to dive into this, 'cause this is a word, Perry and I were just talking about this.

C

Chris GoedeHost

1:31

This is what we try to avoid-

P

Perry HolleyHost

1:32

Yeah

C

Chris GoedeHost

1:32

...

C

Chris GoedeHost

1:32

if we're being honest, in our, in our personal journey and i- in our professional journey.

C

Chris GoedeHost

1:38

But what John brings out, we're gonna talk about this, is how do you then get, uh, the investment, the return, the ROI on that? It's gonna happen.

P

Perry HolleyHost

1:46

Mm-hmm.

P

Perry HolleyHost

1:47

Yep.

C

Chris GoedeHost

1:47

I'm a Enneagram three, for those that know, and that's an achiever, and so it bothers me to, to know that potentially you're gonna fail, but it is absolutely gonna, gonna happen.

P

Perry HolleyHost

1:57

Yep.

C

Chris GoedeHost

1:57

And-

P

Perry HolleyHost

1:57

[laughs] Well, I was just saying I wouldn't-

C

Chris GoedeHost

1:59

[laughs]

P

Perry HolleyHost

1:59

...

P

Perry HolleyHost

1:59

I would never pick this book up [laughs] because-

C

Chris GoedeHost

2:01

Yeah, that's right

P

Perry HolleyHost

2:02

... because I-

C

Chris GoedeHost

2:03

I, I started looking at him.

C

Chris GoedeHost

2:03

I was like, "We probably ought not to say that" [laughs], but-

P

Perry HolleyHost

2:06

But, uh, once again, John-

C

Chris GoedeHost

2:09

Yes

P

Perry HolleyHost

2:09

... written it in a way that it is extremely valuable.

P

Perry HolleyHost

2:11

I got a lot out of it, and I thought, "Well, I just don't like the title maybe.

P

Perry HolleyHost

2:15

I don't like the word failure." So you just said it well-

John C. MaxwellPersonAmerican author and orator
93%24 mentions
Elon MuskPersonBusinessman and former Senior Advisor to the President of the United States
79%3 mentions
Coca-ColaProductCarbonated soft drinks
64%1 mention
AudibleCompanyCompany
50%2 mentions
Space Exploration Technologies Corp.CompanyAerospace company
36%1 mention
New CokeBrand
21%2 mentions
Enneagram of PersonalityEntity
7%1 mention

Self-ImprovementBusiness
LeadershipBusiness
Risk ManagementBusiness > Entrepreneurship
InnovationBusiness > Entrepreneurship > Risk Management
CoachingBusiness
ResilienceBusiness > Organizational Behavior > Team Dynamics
Personal DevelopmentBusiness > Leadership
MindsetBusiness > Self-Improvement
Organizational BehaviorBusiness
Team DynamicsBusiness > Organizational Behavior
MentorshipBusiness > Coaching
Failure ManagementBusiness > Leadership > Personal Development
Learning from FailureBusiness > Leadership > Personal Development > Failure Management
Growth MindsetBusiness > Organizational Behavior > Team Dynamics > Resilience
Failure as a ToolBusiness > Entrepreneurship > Risk Management > Innovation
Team DevelopmentBusiness > Coaching > Mentorship
Communication StrategiesBusiness > Coaching > Mentorship > Team Development
Emotional IntelligenceBusiness > Self-Improvement > Mindset
Self-ReflectionBusiness > Self-Improvement > Mindset > Emotional Intelligence
Business
EntrepreneurshipBusiness

Introducing John Maxwell’s ‘Return on Failure’1:16 – 3:44

C

Chris GoedeHost

1:16

Well, today's- we're, we're gonna actually talk a little bit about, uh, John Maxwell's newest book, and this is How to Get a Return on Failure.

C

Chris GoedeHost

1:26

So we're excited to, to dive into this, 'cause this is a word, Perry and I were just talking about this.

C

Chris GoedeHost

1:31

This is what we try to avoid-

P

Perry HolleyHost

1:32

Yeah

C

Chris GoedeHost

1:32

...

C

Chris GoedeHost

1:32

if we're being honest, in our, in our personal journey and i- in our professional journey.

C

Chris GoedeHost

1:38

But what John brings out, we're gonna talk about this, is how do you then get, uh, the investment, the return, the ROI on that? It's gonna happen.

P

Perry HolleyHost

1:46

Mm-hmm.

P

Perry HolleyHost

1:47

Yep.

C

Chris GoedeHost

1:47

I'm a Enneagram three, for those that know, and that's an achiever, and so it bothers me to, to know that potentially you're gonna fail, but it is absolutely gonna, gonna happen.

P

Perry HolleyHost

1:57

Yep.

C

Chris GoedeHost

1:57

And-

P

Perry HolleyHost

1:57

[laughs] Well, I was just saying I wouldn't-

C

Chris GoedeHost

1:59

[laughs]

P

Perry HolleyHost

1:59

...

P

Perry HolleyHost

1:59

I would never pick this book up [laughs] because-

C

Chris GoedeHost

2:01

Yeah, that's right

P

Perry HolleyHost

2:02

... because I-

C

Chris GoedeHost

2:03

I, I started looking at him.

C

Chris GoedeHost

2:03

I was like, "We probably ought not to say that" [laughs], but-

P

Perry HolleyHost

2:06

But, uh, once again, John-

C

Chris GoedeHost

2:09

Yes

P

Perry HolleyHost

2:09

... written it in a way that it is extremely valuable.

P

Perry HolleyHost

2:11

I got a lot out of it, and I thought, "Well, I just don't like the title maybe.

P

Perry HolleyHost

2:15

I don't like the word failure." So you just said it well-

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