Mastering Sales and Negotiations
Sep 11, 2026 · 10 min · 7 segments
Sales teams are surrounded by data, yet many still struggle to make confident decisions. In this Quick Win episode, Rachel Massey and Robin Hoyle unpack some of the most practical insights from our…
Robin HoyleGuest
Rachel MasseyHost
[upbeat music] I think we can safely say that after that conversation, there could be a lot of sales leaders out there quite overwhelmed with what they've just listened to, and because there is so much data they've got to deal with, they know that.
I think if you're drowning under a sea of data, being able to judge what is good, what's not so good, what's accurate, what's out of date, and what's relevant, and what's about giving you signals that you can actually use.
The good thing is, you know, what is AI better at than just about anything else? It's about spotting patterns.
So there is a way through that which is to be able to identify and make sense of the data that you already have, but clearly there is no alternative to having accurate, up-to-date, and as close to possible live data.
You know, if you're still working in an organization where everybody spends the last few days of the month updating the CRM for all the things they've done in the last 28 days-
And, and what's more, it's relying on what have I remembered, where's that note that I wrote, where's that envelope that I wrote the conversation up on when I got back into the car, you know?
[upbeat music] I think we can safely say that after that conversation, there could be a lot of sales leaders out there quite overwhelmed with what they've just listened to, and because there is so much data they've got to deal with, they know that.
I think if you're drowning under a sea of data, being able to judge what is good, what's not so good, what's accurate, what's out of date, and what's relevant, and what's about giving you signals that you can actually use.
The good thing is, you know, what is AI better at than just about anything else? It's about spotting patterns.
So there is a way through that which is to be able to identify and make sense of the data that you already have, but clearly there is no alternative to having accurate, up-to-date, and as close to possible live data.
You know, if you're still working in an organization where everybody spends the last few days of the month updating the CRM for all the things they've done in the last 28 days-
And, and what's more, it's relying on what have I remembered, where's that note that I wrote, where's that envelope that I wrote the conversation up on when I got back into the car, you know?
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