Oct 9, 2026 · 39 min · 11 segments
Brixton Albert is the Founder and Chairman of Performance Golf, a golf education and technology company he grew from zero to more than $100 million in annual revenue without a dollar of outside…
Brixton AlbertGuest
Craig GouldHost
I mean, it seems really applicable whether or not you're a golfer or not because there are these principles.
If you've been playing golf for any matter of time, you're going to find out at some point that your game's plateaued.
It's stagnated, right? And a lot of times our businesses reach a plateau and they stagnate, right? do you see that the principles in getting somebody off of high center, you know, in their golf game and getting off high center and their, their company personally, do you, do you see where a lot of those same principles apply?
Yeah, I think it's, um, you know, I think the best way to describe it is like golf's the one game where you can practice and actually get worse.
And I think it's, it's like, you know, if you go out and shoot a basketball outside, Craig, um, you kind of can figure it out.
You just kind of figure it out, right? But golf, you can go out there and do the wrong things and you can get worse.
But then once you get it going, it's really easy to shoot yourself in the foot, work on the wrong things, go down the wrong rabbit hole and waste a few years of your life.
So I would say that's kind of the common ground where it's like, man, if you can work on the right things, you can actually get results a lot faster than you think.
But if you work on the wrong things, you can dig your hole and that hole can be hard to get out of.
And obviously, if you're having a business, it can be financially hard to get out of.
I mean, it seems really applicable whether or not you're a golfer or not because there are these principles.
If you've been playing golf for any matter of time, you're going to find out at some point that your game's plateaued.
It's stagnated, right? And a lot of times our businesses reach a plateau and they stagnate, right? do you see that the principles in getting somebody off of high center, you know, in their golf game and getting off high center and their, their company personally, do you, do you see where a lot of those same principles apply?
Yeah, I think it's, um, you know, I think the best way to describe it is like golf's the one game where you can practice and actually get worse.
And I think it's, it's like, you know, if you go out and shoot a basketball outside, Craig, um, you kind of can figure it out.
You just kind of figure it out, right? But golf, you can go out there and do the wrong things and you can get worse.
But then once you get it going, it's really easy to shoot yourself in the foot, work on the wrong things, go down the wrong rabbit hole and waste a few years of your life.
So I would say that's kind of the common ground where it's like, man, if you can work on the right things, you can actually get results a lot faster than you think.
But if you work on the wrong things, you can dig your hole and that hole can be hard to get out of.
And obviously, if you're having a business, it can be financially hard to get out of.
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