136: How to Build a Quiz Lead Magnet That Actually Converts

Ever built a lead magnet that got plenty of clicks and almost no completions? That gap between interest and follow-through is the whole reason this episode exists. I built a quiz lead magnet inside Interact, watched my view rate come in exactly where I wanted, and then watched my completion rate tank. This episode walks through why a quiz outperforms a typical PDF or checklist in the first place, and what I found once I went looking for why mine wasn't finishing the job. **What you'll learn:** - Why a quiz creates a different kind of opt-in motivation than a typical freebie - How question-by-question analytics can show you exactly where people are dropping off, instead of leaving you guessing - Why segmenting your list by quiz result changes what your follow-up emails can actually do - What happens when every outcome in your quiz assumes something is broken, and why that can quietly cost you completions - The two changes I made after diagnosing my own drop-off, and why I'm still waiting on the results **Episode highlights** *(timestamps are estimates — confirm against final edited audio)* - \[00:00] Why we can't resist a self-discovery quiz, and what that means for lead magnets - \[03:15] The moment my view rate looked great and my completion rate didn't - \[06:40] What's actually inside Interact: quiz types, the logic builder, and results pages - \[10:20] How segmentation turns a quiz into more than a one-time freebie - \[13:05] Building four to five emails per result, and what each sequence is actually built to do - \[17:30] What the question-by-question analytics showed me about where people quit - \[20:10] The problem I didn't expect: every result assumed something was broken - \[23:00] What I changed, and why I don't have the after numbers yet **Key takeaway:** "A quiz has to feel light. You can put all the strategy you want behind it, but the person taking it shouldn't have to feel any of it." **Resources mentioned:** - Take the Brand Frequency Quiz: jantouchberry.com/quiz - Try Interact at a discount: Interact quiz platform link **Call to action:** Take the Brand Frequency Quiz at jantouchberry.com/quiz to see the segmentation in action, and if you're thinking about building your own, use the Interact link above to get started at a discount. **CONNECT WITH JAN:** Subscribe to the newsletter: http://jantouchberry.com/newsletter **FIND ME HERE:** ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales. Interact Quizzes - What I use to build all my quiz lead magnets on.* Enjoy 1 month of Showit FREE with my link when you sign up.* Get 25% off your first year of Flodesk, my email marketing software.* Get 30% off of your HoneyBook subscription - The CRM I use in my business.* Tired of freebies that flop - grab this resource and level up your game. Get more clear on who your brand serves: Ideal Client Workbook \*Some are affiliate links which means I may earn a commission. ## What's Next If this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report. **JOIN THE CONVO:** We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #TheBetterBrand and tag us for a chance to be featured in our next episode. **ABOUT THE HOST:** Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.