Speaking as a Marketing Strategy: What Actually Gets You Booked

Yeah, and I think that one of the things that I kind of fell into the trap of when I first decided to go all in on speaking and really holding the microphone, it was during the days of Clubhouse.

So now I'm dating myself.

I don't know if you remember that tool.

What happened to Clubhouse? It's so funny.

Hey, you know what? I built a massive audience on a social media platform that no longer exists.

But anywho, that's neither here nor there.

I found that I was falling into the trap of speaking too much, though.

And soon I was like, well, wait a second.

Why am I going on this podcast? Why am I hosting this clubhouse? Why do I want to go and speak at this event? And it really took me kind of taking that step back almost.

I mean, like, is this worth my time? How do you help maybe some eager beavers like Katie Brinkley was rein it in and really focus in on, hey, this is why you want to speak here.

And this is why at the very beginning, maybe you want to speak as much as possible.

Yeah, I think it's a decision that all business owners need to make is what I'm going to do with my time and what's going to get me the results.

And so what happens is that people can often when they start speaking, they can fall into a couple of traps.

The I just need to get my name out there trap.

The I need to pay my dues trap.

Those are traps.

Because maybe you don't need to just get your name out there and maybe you don't need to just pay your dues.

What you do need to do is figure out where your potential clients are and decide what strategy is the best way to enroll those clients.

And when you have a, I know we were talking earlier about, well, how do you know if it's worth your time? The other part of that is, If you have, let's say you have a business where you're a consultant, a service provider, or you have some kind of product that is upwards four and five figures, you know, $1,000 plus, $5,000, or potentially maybe they sign up for a year contract of some sort.

That's when you really kind of start thinking, hmm, What if I was able to attract a handful of clients with one hour's worth of work and it's literally a client attraction situation? Not a hit your over the head with sales jargon conversation.

I'm not talking about pouncing on people or manipulating people, but where you're really providing value and people go, oh my gosh, I need to get her thing.

I want to be in her orbit or his orbit.

And that's where the magic can really start happening.

But yeah, when you start going, oh, I'm just gonna be busy to be busy, it can start to feel like a major time suck.

So you wanna be always intentional about the time that you're spending.