82. Live Niche Coaching: Six Therapists, Six Breakthroughs

Finding your niche isn't about squeezing yourself into a single specialty or choosing the "perfect" label. In this special replay from a live niche coaching session, Anna works with therapists in real time as they wrestle with one of the biggest marketing challenges in private practice: explaining what they do in a way that feels both clear and authentic. As you listen to these coaching conversations, you'll hear common struggles around niching, messaging, and website copy—and discover practical ways to think about your own practice differently. Whether you're feeling scattered, trying to connect multiple specialties, or wondering what truly sets you apart, these examples offer a framework you can immediately apply to your own marketing. ## **Here’s what you’ll learn in this episode:** 1️⃣ The four different ways you can build a niche—and why not every therapist should niche the same way. 2️⃣ How to identify the common thread that connects the clients you most love working with. 3️⃣ Why your clients' presenting problem often matters more than the clinical language you use to describe your work. 4️⃣ How clarity around your niche creates stronger website copy and helps you stand out in a crowded market. ## **Resources & links mentioned** - Confident Copy Live waitlist: https://walkerstrategyco.com/waitlist - Magnetic Niche Method: https://walkerstrategyco.com/mnm - The Walker Strategy Co website: https://walkerstrategyco.com ## **Connect + subscribe** Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com ## **About Marketing Therapy** Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.