Marketing Execution with Mark Donnigan
Sep 10, 2026 · 18 min · 9 segments
AWS transcoding costs 4X more per stream than VPUs, draining margins. Google and Meta axed CPUs for ASICs, cutting costs 70%. On this episode of The Marketing Execution Podcast, I map the TCO model…
First, this episode breaks down why streaming leaders bleed margin on generic cloud infrastructure and what specialized hardware changes.
Furthermore, I've spent years building marketing strategy for video and infrastructure companies watching this shift happen firsthand.
Welcome to the Marketing Execution Podcast.
This is the show for tech founders and leaders building B2B products and technologies.
We show you how to go further faster to get the business results you need.
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First, this episode breaks down why streaming leaders bleed margin on generic cloud infrastructure and what specialized hardware changes.
Furthermore, I've spent years building marketing strategy for video and infrastructure companies watching this shift happen firsthand.
Welcome to the Marketing Execution Podcast.
This is the show for tech founders and leaders building B2B products and technologies.
We show you how to go further faster to get the business results you need.
