She Went From $100K to $500K in One Year: Sarah Masci on Vision Boards, Pivoting and the Power of Brand Obsession

What happens when you put a number on your vision board that feels impossible and then watch your business blow past it? In this episode of Manifest, Manage and Multiply Money, Audrey Faust sits down with Sarah Masci, brand strategist, designer, and entrepreneur who has spent 21 years building businesses — her own and alongside hundreds of founders building theirs. Sarah is the creator of Day Rate Mastery, which helped thousands of creative service providers work less and earn more, and is now in the midst of her latest reinvention through The Brand Obsession Method™, helping coaches and founders turn their reputation, expertise, and edge into a brand that is impossible to ignore. Sarah opens up about the year she put $250,000 on her vision board when her goal had been $100,000 for years, thinking she had no idea how she would get there. That year her business quadrupled to nearly $500,000. She shares how the pandemic became the unexpected accelerator of her Day Rate Mastery business and what happened when the money arrived faster than she was prepared for. She also shares where she is right now — in the middle of a real pivot, watching her market shift with AI, feeling stuck for the first time in years, and then finding her way back through the one signal she has learned to trust above everything else. When you cannot shut up about something, that is the thing. This is one of the most honest and relatable conversations on this podcast yet because Sarah is sharing it from inside the pivot, not from the other side. **Chapters** 00:56 — Introduction to Sarah Masci and The Brand Obsession Method 02:17 — What Sarah is doing now and what she loves most about it 05:15 — The first identity shift: from designer to digital strategist to coach 07:47 — How Day Rate Mastery was born and why it blew up during the pandemic 10:13 — Going from under six figures to multi-six figures almost overnight 12:13 — Money stories and the shift from scarcity to abundance 13:37 — Vision boards, manifestation and the practical person who became a believer 14:24 — How Sarah and Audrey both met through James Wedmore and found the woo 15:21 — When the market shifted and what happened to the business 17:07 — The energy shift that came from leaning back into design and branding 18:35 — The one signal that tells you you have found the right thing 20:06 — The Brand Obsession Method and helping founders get obsessed with their business again 22:10 — How vulnerability and sharing in the moment creates opportunity 26:27 — Commercial break 27:08 — Was Sarah ever financially phobic? Her honest answer. 29:42 — Going from $100K to $500K and not knowing what to do with the money 31:56 — Starting an S Corp, investing and building a retirement account for the first time 33:00 — Where to find Sarah and what she offers 33:10 — Message to women on the edge of their next level: embrace the uncertainty **In This Episode You'll Learn:** - How Sarah went from a $100K annual goal to nearly $500K in one year using a vision board - What the Day Rate business model is and why it changed everything for creative service providers - Why the market shift caused by AI is forcing designers and coaches to pivot and what to do about it - What the one signal is that tells you you have found the right thing to build your business around - Why sharing from inside the pivot instead of after it creates more connection and more opportunity - What The Brand Obsession Method is and who it is designed to help - How Sarah handled scaling so fast she did not know what to do with the money - Why starting an S Corp and investing early matters when your income suddenly increases - What it means to go from being financially aware to financially stuck and how to find your way back - Why embracing uncertainty is the single most powerful thing you can do on the edge of your next level  **Connect with Sarah Masci** - Website: brackenhousebranding.com - Day Rate Mastery: sarahmasci.com - Instagram: instagram.com/sarahmasci # Where Is All My Money Going? You'll notice Audrey asks every guest if they have ever been financially phobic. About 80% say yes. Even the seven figure ones. Turns out getting to the other side of that is exactly how they grew faster. If your own financial reports still make you nervous or nauseous, this is for you. Every month Audrey hosts Where Is All My Money Going? A free live experience where she walks you through a QuickBooks sample company so you finally understand what your profit and loss statement is actually telling you. Seats are limited and there is no replay so no one feels awkward asking questions. 🔗 Grab your seat here:https://www.audreyfaustconsulting.com/moneyhttps://www.audreyfaustconsulting.com/money # About the Host Audrey Faust, MBA, is known as The Manifesting CFO. For more than two decades she has worked with multi-six and seven-figure businesses, helping entrepreneurs understand their financials, strengthen profitability, and build long-term wealth. Through her work, Audrey has witnessed the identity shifts and leadership evolution that occur as businesses scale and the powerful role that money mindset plays in sustainable success. # Audrey's Free Gift If looking at your numbers brings up feelings you were not expecting, you are not alone. Audrey Faust has created a seven minute guided meditation infused with bioneural beats, designed specifically for women who want to approach their financial information with curiosity instead of fear, shame, or judgment. Listen to it before you open your QuickBooks, your bank account, or your profit and loss statement. It will change the energy you bring to that moment. 🎧 Get instant access here:https://www.audreyfaustconsulting.com/meditationhttps://www.audreyfaustconsulting.com/meditation # Subscribe & Follow If you enjoyed this episode, consider leaving a review or sharing it with another woman entrepreneur who would benefit from these conversations. And until next time… Keep manifesting, managing, and multiplying your money. If you’re ready to go deeper, I’ve got some powerful ways to support you. Join me inside my world: 🌐 Website: https://www.audreyfaustconsulting.com/ 📸 Instagram: https://www.instagram.com/manifesting\_cfo/ 💼 LinkedIn: https://www.linkedin.com/in/audreyfaust/ 🎥 YouTube: https://www.youtube.com/@TheManifestingCFO