265. How Your Initial Thoughts Shape Your Results More Than You Think

So let me tell you what happened and why this has been on my mind.

Before I launched, I'm currently doing an app sale right now where the app is 30 days free and it is 30% off.

I only run this sale twice a year.

And I typically don't pull my numbers because I really...

I basically have this job because it's passion.

I love teaching.

I love helping.

I love serving.

And of course, yes, I love that I'm able to turn that passion into a job.

That's the most beautiful thing you can have.

But my one thing I love more than that passion is my family, which is how it should be.

So I wanted to pull the numbers from the last sale just to figure out what our conversion was and how to be aware of where I was spending my time to make it effective, to make sure I wasn't overspending my time so I was still present with my family during the this busy season because I like to be in my DMs.

We are in customer service more.

I like to make sure we're having all of our bases covered.

Anyway, so I decided to pull these numbers.

And again, I don't pull them very much, but I wanted to kind of see how it went last time.

And when I looked at these numbers, something jumped out at me.

So remember, this is the same product.

This is the same trial number.

It And it was basically the same thing.

So when I looked at the annuals, the people who bought the annuals, we had about a 5% cancellation rate in the trial period within that 30 days, that first 30 days.

And for the people who bought the monthlies, our cancellation rate was almost 25% within that 30 days.

Now, again, this is the exact same product.

This is the exact same trial period.

These people are literally entering the exact same thing.