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Made In Minnesota

Made In Minnesota

BEERS WITH BRIAN: KYLE MARTI FROM THE AUGUST SCHELL BREWERY

Oct 9, 2026 · 37 min · 11 segments

Kyle Marti from the August Schell Brewery talks about Oktoberfest, lederhosen, dirndls and Snowstorm.

Spotify Website

Speakers: Kyle MartiGuestBrianHostTom WheelerHost

Top entities: Oktoberfest×69 New Ulm×13 August Schell Brewing Company×7 Beer×8 Billy Joel×3

Show signals: SuitabilitySafeBiasNot politicalAudience≈1 followers

Oktoberfest Beer Supply1:11 – 5:01

K

Kyle MartiGuest

1:11

So.

B

BrianHost

1:12

Oh, you know, this is a ...

B

BrianHost

1:14

Oktoberfest is a great-

K

Kyle MartiGuest

1:15

Here we go

B

BrianHost

1:15

... progress beverage.

B

BrianHost

1:16

It really is.

K

Kyle MartiGuest

1:17

Mm-hmm.

T

Tom WheelerHost

1:17

I've been drinking it all week, so.

B

BrianHost

1:19

T

Tom WheelerHost

1:20

Yeah, I have a ...

T

Tom WheelerHost

1:21

I gotta get some more.

T

Tom WheelerHost

1:22

There's like two left of my, uh, my package that I got.

B

BrianHost

1:26

Hey, are you talking into the mic there?

T

Tom WheelerHost

1:27

I am, yes.

B

BrianHost

1:28

Okay, 'cause I got a great-

K

Kyle MartiGuest

1:28

Believe it or not, I was, I was talking with, uh, Adam and, uh, Tony, our salesmen for the, the local area, and New Ulm, you have drank the town out of Oktoberfest.

T

Tom WheelerHost

1:37

Seriously.

K

Kyle MartiGuest

1:38

At the bars.

B

BrianHost

1:39

I, I-

K

Kyle MartiGuest

1:39

Now, hey, hold on, though.

K

Kyle MartiGuest

1:40

Hold on.

B

BrianHost

1:40

Don't, don't panic.

K

Kyle MartiGuest

1:41

Don't, don't panic.

B

BrianHost

1:41

Don't-

K

Kyle MartiGuest

1:41

No one pa- Everyone's panicking.

OktoberfestEntityEvent
98%69 mentions
New UlmCityCity in Minnesota
93%13 mentions
August Schell Brewing CompanyEntityBrewery in New Ulm, Minnesota
88%7 mentions
BeerEntityAlcoholic beverage
83%8 mentions
Billy JoelPersonAmerican singer-songwriter and pianist
78%3 mentions
Music festivalEntity
73%1 mention
KNUJRadio StationRadio station
68%6 mentions
MärzenEntityBeer style
63%3 mentions
TrachtEntityGarment
57%1 mention
GermanyCountryCountry in Europe
53%2 mentions
Prior LakeCityCity in Minnesota
48%3 mentions
MunichCityCity in Germany
43%2 mentions
Eden PrairieCityCity in Minnesota
38%2 mentions
Amazon.comCompanyMultinational conglomerate company
33%1 mention
VaselineBrandDrug brand
28%1 mention
Best Western Hotels & ResortsHotelHotel company
23%1 mention
MinnesotaAdministrative AreaUS state
18%1 mention
MiamiCityCity in Florida
13%1 mention
FacebookSoftware ApplicationSocial networking service
8%1 mention
Ringling Bros. and Barnum & BaileyCompanyCompany
3%1 mention

German-American CultureCulture
Festival OperationsEvents > Event Management
Schell's Oktoberfest in New UlmEvents > Cultural Events > Beer Festivals > Oktoberfest Celebrations
Schell's Brewery ProductsBusiness > Food and Beverage Industry > Breweries
Oktoberfest and Snowstorm Beer SalesBusiness > Food and Beverage Industry > Breweries > Schell's Brewery Products
Attendance and Service LogisticsEvents > Event Management > Festival Operations
Keg Supply, Tickets, Shuttles, and Food ServiceEvents > Event Management > Festival Operations > Attendance and Service Logistics
Oktoberfest TraditionsCulture > German-American Culture
Traditional Clothing and Festive CustomsCulture > German-American Culture > Oktoberfest Traditions
Oktoberfest, Marzen, and Brown Winter Ale TastingFood > Beverages > Alcoholic Beverages > Beer Styles
Alcoholic BeveragesFood > Beverages
BeveragesFood
Beer FestivalsEvents > Cultural Events
Beer StylesFood > Beverages > Alcoholic Beverages
Food and Beverage IndustryBusiness
Cultural EventsEvents
Event ManagementEvents
Oktoberfest CelebrationsEvents > Cultural Events > Beer Festivals
BreweriesBusiness > Food and Beverage Industry
Events
Business
Food
Culture

Oktoberfest Beer Supply1:11 – 5:01

K

Kyle MartiGuest

1:11

So.

B

BrianHost

1:12

Oh, you know, this is a ...

B

BrianHost

1:14

Oktoberfest is a great-

K

Kyle MartiGuest

1:15

Here we go

B

BrianHost

1:15

... progress beverage.

B

BrianHost

1:16

It really is.

K

Kyle MartiGuest

1:17

Mm-hmm.

T

Tom WheelerHost

1:17

I've been drinking it all week, so.

B

BrianHost

1:19

T

Tom WheelerHost

1:20

Yeah, I have a ...

T

Tom WheelerHost

1:21

I gotta get some more.

T

Tom WheelerHost

1:22

There's like two left of my, uh, my package that I got.

B

BrianHost

1:26

Hey, are you talking into the mic there?

T

Tom WheelerHost

1:27

I am, yes.

B

BrianHost

1:28

Okay, 'cause I got a great-

K

Kyle MartiGuest

1:28

Believe it or not, I was, I was talking with, uh, Adam and, uh, Tony, our salesmen for the, the local area, and New Ulm, you have drank the town out of Oktoberfest.

T

Tom WheelerHost

1:37

Seriously.

K

Kyle MartiGuest

1:38

At the bars.

B

BrianHost

1:39

I, I-

K

Kyle MartiGuest

1:39

Now, hey, hold on, though.

K

Kyle MartiGuest

1:40

Hold on.

B

BrianHost

1:40

Don't, don't panic.

K

Kyle MartiGuest

1:41

Don't, don't panic.

B

BrianHost

1:41

Don't-

K

Kyle MartiGuest

1:41

No one pa- Everyone's panicking.

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