Made In Cyprus | Big biz stories from a tiny island
Oct 6, 2026 · 51 min · 12 segments
Made in Cyprus | S3 E10 | Building Trust at Scale with Georgia Georgiou.Trust is hard to build and easy to break, especially in an industry that has spent years fighting its reputation.In this episode…
Martin ZarianHost
And what is it about financial services that you decided that it will be a good career for you? You mentioned before it was trendy.
Was it the aspect of being one of those safe pillars of the secret economy that attracted you? Or what did you like around it?
No, it was more that it was a challenge, but it wasn't considered, at least when I focus on the financial industry.
On the contrary, people were very reluctant when they heard financial industry, Forex industry, etc.
But that's exactly what motivated me to pursue that career because I had an interest in markets.
I know that they influence the people's financial situation, so it kind of really attracted my curiosity, I
I'm here in XTB for 8 years and before that I was in Binary Option for another 2-3 years.
Any massive seismic changes in these 10 years? What is it that changed the most in the space?
I think regulation and scaling on regulation and setting up harder frameworks.
I like it because it gives companies serious companies to do serious business and change a bit the reputation of the industry.
So I would say that this keeps on involving, involving, of course, the range of products that it's now being offered to clients.
It's also something that grows and From, let's say, products that people are more used to, traditional products, to more digital products.
That's also very challenging how it changes nowadays from CFDs to cryptocurrencies, from shares to options, etc.
And what is it about financial services that you decided that it will be a good career for you? You mentioned before it was trendy.
Was it the aspect of being one of those safe pillars of the secret economy that attracted you? Or what did you like around it?
No, it was more that it was a challenge, but it wasn't considered, at least when I focus on the financial industry.
On the contrary, people were very reluctant when they heard financial industry, Forex industry, etc.
But that's exactly what motivated me to pursue that career because I had an interest in markets.
I know that they influence the people's financial situation, so it kind of really attracted my curiosity, I
I'm here in XTB for 8 years and before that I was in Binary Option for another 2-3 years.
Any massive seismic changes in these 10 years? What is it that changed the most in the space?
I think regulation and scaling on regulation and setting up harder frameworks.
I like it because it gives companies serious companies to do serious business and change a bit the reputation of the industry.
So I would say that this keeps on involving, involving, of course, the range of products that it's now being offered to clients.
It's also something that grows and From, let's say, products that people are more used to, traditional products, to more digital products.
That's also very challenging how it changes nowadays from CFDs to cryptocurrencies, from shares to options, etc.
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