Aug 22, 2026 · 13 min · 7 segments
Today I'm chatting with Demi Kerkhof, Brand & Web Designer and founder of Studio Anemone. We chat about: - The self-taught to imposter syndrome trajectory - How being self-taught helps you design…
Chedva LudmirHost
Demi KerkhofGuest
So I am dying to ask you if your business took you to couples therapy, or maybe if you took your business to couples therapy, uh, what do you think it'll be all about?

And second, I think I'd probably be dragging my own business to couples therapy for self imposter syndrome.

I followed some courses online, but for the longest time I just felt like I wasn't good enough because I didn't study it or it wasn't, like, my background.

So yeah, looking back, it needed to happen for me to get where I'm at now, but it's also something that definitely has held me back for a few years.

[laughs] So it's definitely, yeah, a big thing that I would've loved to address in couples therapy with my business.

I think for so many of us, it's, like, such a big part of our learning curve as business owners.

And I also think, you know, so much of what we are doing today, you know, as online business owners, even if you did go to, like, some formal schooling for it, you end up being self-taught in a way because-

... things change so rapidly that whatever you learned, like, 10 years ago is not, you know, some of it is relevant, but some of it, it just changes.

So I am dying to ask you if your business took you to couples therapy, or maybe if you took your business to couples therapy, uh, what do you think it'll be all about?

And second, I think I'd probably be dragging my own business to couples therapy for self imposter syndrome.

I followed some courses online, but for the longest time I just felt like I wasn't good enough because I didn't study it or it wasn't, like, my background.

So yeah, looking back, it needed to happen for me to get where I'm at now, but it's also something that definitely has held me back for a few years.

[laughs] So it's definitely, yeah, a big thing that I would've loved to address in couples therapy with my business.

I think for so many of us, it's, like, such a big part of our learning curve as business owners.

And I also think, you know, so much of what we are doing today, you know, as online business owners, even if you did go to, like, some formal schooling for it, you end up being self-taught in a way because-

... things change so rapidly that whatever you learned, like, 10 years ago is not, you know, some of it is relevant, but some of it, it just changes.
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