The Sister Who Saw Greatness
Her sister saw greatness before anyone else.
Jun 2, 2026 · 14 min · 10 segments
Serena Williams, an unstoppable force on the tennis court, now channels the same drive into Serena Ventures, shaping businesses and investing in underrepresented founders. From the doubles courts with…
Rudy MawerHost
And talking about tennis only lasting so long, you know, now you're obviously focused on being a great mom and family, you know, part of the family and the venture side, right? Serena Ventures and the investments and you have a podcast now and, you know, a new show on Amazon.

Can you talk a little about, you know, how you're doing all those things and what inspires you to do all of those things?
And that's what I do every day is Ventures and Serena Ventures is a company that I built and we invest in.
We invest in underrepresented founders and ideas and products that are helping underrepresented people.
And, you know, I just always want to just continue to build my team out to do their best job so I can be the best mom that I can be.

Well, I was going to ask you, you said that earlier, that's the leadership side, right? You know, I have about 140 employees and staff and it becomes a whole different ballgame from when you start with 5, 10, 20, right? So how have you had to evolve as a leader as you've gone into the entrepreneur
It wasn't, even though it's a solo sport and it's one person out there, it became a completely team sport, whereas you needed a team.
And nowadays, I understand tennis players have at least 10 people on their team now.
And leading that team really helped me as an entrepreneur and understanding like who to hire, how to hire, how to be and how to be.

And talking about tennis only lasting so long, you know, now you're obviously focused on being a great mom and family, you know, part of the family and the venture side, right? Serena Ventures and the investments and you have a podcast now and, you know, a new show on Amazon.

Can you talk a little about, you know, how you're doing all those things and what inspires you to do all of those things?
And that's what I do every day is Ventures and Serena Ventures is a company that I built and we invest in.
We invest in underrepresented founders and ideas and products that are helping underrepresented people.
And, you know, I just always want to just continue to build my team out to do their best job so I can be the best mom that I can be.

Well, I was going to ask you, you said that earlier, that's the leadership side, right? You know, I have about 140 employees and staff and it becomes a whole different ballgame from when you start with 5, 10, 20, right? So how have you had to evolve as a leader as you've gone into the entrepreneur
It wasn't, even though it's a solo sport and it's one person out there, it became a completely team sport, whereas you needed a team.
And nowadays, I understand tennis players have at least 10 people on their team now.
And leading that team really helped me as an entrepreneur and understanding like who to hire, how to hire, how to be and how to be.
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3 of 8
The Sister Who Saw Greatness
Her sister saw greatness before anyone else.
Competing Against Her Sister
Winning came with an unexpectedly personal cost.
Words Become Actions
Belief matters most when it changes behavior.
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