The ONE Thing That Will Grow Your Gym in 2026

I wanna start with a story, and, uh, I wanna give credit where credit is due.

This story originated from the work of Jim Collins, who's recognized as one of the top business writers and, and, uh, philosophers.

Now, granted, a lot of, like, other business people think, uh, his work is a little crap but, uh, the story serves really well here, and I've seen it work in my own business.

But Jim Collins talks about, uh, two Arctic explorers, one named Roald Amundsen and the other is, uh, Falcon Scott.

And both of these people set out to be the first explorers to reach the South Pole, right? It was this amazing place that nobody had been to before.

To be the first explorers to reach the South Pole, both people left from pretty much the exact same place at the exact same time with their teams to reach this destination.

Now, while both of these people left with the same crew, the same teams, uh, they left with very different approaches or strategies to be the first people to reach the South Pole.

While Falcon Scott took the approach of hard, fast, aggressive, uh, travels where when it was nice, they were gonna charge as fast and hard as they could, and when the weather was bad, they were gonna slow down and only do, you know, as much as they could.

Amundsen took a different approach.

Amundsen took the approach of what Jim Collins called the 20 mile march, and what he decided was no matter what, no matter the weather, no matter the conditions, we are gonna do a minimum of 15 miles a day.

No matter the weather, no matter the conditions, we're gonna do a maximum of 20 miles a day.

So no matter what, every single day, Amundsen's crew was gonna march a minimum of 15 miles and a maximum of 20 miles.

And guess what? The results were that Amundsen's crew, the minimum 15 and maximum 20 mile approach not only made it to the South Pole first, their entire crew made it alive, and they all made it home alive.

The alternative was Scott's entire crew, the other guy, Falcon Scott, his entire crew died before ever making it to the South Pole and obviously never made it home as well.

So that's where this idea of the four Rs came from.

You know, I basically looked at, you know, what are the things that a business needs to grow and what is the, the 20 mile march approach to doing so, and that's where this came from.

There's essentially four Rs that you need to execute on to grow a fitness business or really any business.

Number one is your ability to get referrals from your current clients, okay? How do you generate referrals? That's the fir- first R.

Number two, how do you maintain a reputation in your industry? Right? Through Google reviews, testimonials, people talking about you, uh, on public forums, right? Number three is reaching out to your current clients and checking in, right? Asking for upgrades, right? Asking for, uh, you know, connections to local people or just, you know, cross-selling.

"So sh- you should buy our supplements.

You should have your kid join our athlete program." You know, that's the reach out aspect.

This is a retention tactic where you're just checking in.

And the fourth R here is gonna be reactivation.

So are you reaching out to reactivate a former client? So let's talk about, you know, the, the ways in which you can do that for each of those Rs, and you'll-- My goal here is you're gonna leave this episode with something that you can apply today for free with no special tools, uh, and start growing your business right away.