Aug 27, 2026 · 43 min · 12 segments
Lucy is joined by Claire Armstrong, a former catwalk model with a decades long career in advertising and a masters degree in consumer psychology as they discuss how AI and the world of vintage fashion…
Lucy BatleyHost
What I'm interested in is kind of what impact AI is having on your industry and Really interesting because it obviously goes back to the sort of personal experience you've had as a model, but also the psychology bit, et cetera, et cetera.
How can you replicate that? And I was doing a bit of research for this because there's...
I'm kind of not massively aware of how much it's impacting on the fashion industry.
The first instance that I came across was the sort of virtual try-ons, which is great in terms of...
I think it was Levi's introduced try-on models on the website, which means that I could try a pair of jeans on if I'm fat, thin, old, young, and different diversities, different ethnicities, which is fantastic because it means that...
I did a post about it online and somebody made a brilliant experience, but that's taking jobs off the real human models.
So it's kind of, what do you think about that in terms of, is that a good thing or a bad thing? I
So before you decide you want to try it on and will it fit and how does it suit you, you've got to be sold on the look of it.
If you're online, if you're buying online, you see the garment first and you'll see it in its various photographic forms and on a model first.
then you might get to the point of potential purchase and you want to be convinced that it's for you.
But fashion is so tactile in terms of it's physical, it's material, different textures, different textiles, etc.
What I'm interested in is kind of what impact AI is having on your industry and Really interesting because it obviously goes back to the sort of personal experience you've had as a model, but also the psychology bit, et cetera, et cetera.
How can you replicate that? And I was doing a bit of research for this because there's...
I'm kind of not massively aware of how much it's impacting on the fashion industry.
The first instance that I came across was the sort of virtual try-ons, which is great in terms of...
I think it was Levi's introduced try-on models on the website, which means that I could try a pair of jeans on if I'm fat, thin, old, young, and different diversities, different ethnicities, which is fantastic because it means that...
I did a post about it online and somebody made a brilliant experience, but that's taking jobs off the real human models.
So it's kind of, what do you think about that in terms of, is that a good thing or a bad thing? I
So before you decide you want to try it on and will it fit and how does it suit you, you've got to be sold on the look of it.
If you're online, if you're buying online, you see the garment first and you'll see it in its various photographic forms and on a model first.
then you might get to the point of potential purchase and you want to be convinced that it's for you.
But fashion is so tactile in terms of it's physical, it's material, different textures, different textiles, etc.
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3 of 9
AI Can Create Imaginary People
Generated faces are changing fashion's ethical boundaries
Fashion's Landfill Problem
Fashion's appetite leaves a permanent environmental bill
Too Young for the Runway
At sixteen, modeling meant confidence without protection
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