May 26, 2026 · 10 min · 10 segments
Ever feel trapped on a content treadmill? You aren't alone. Last week, a client was completely relieved when we turned one email into two high-performing pieces with zero extra effort. The truth is…
Julia ZattaHost
Just last week I was coaching a client with her content for LinkedIn, and we turned one of her recent email newsletters into a LinkedIn newsletter.
So the difference between an email newsletter and a LinkedIn newsletter is that when you're writing somebody an email, you want it to sound personal, like you're writing a message to a friend.
It's formatted with headers, subheaders, et cetera, so that people can easily skim read it, and you can add your SEO keywords to make your article easier to surface in Google or AI searches.
So my client had written an email newsletter that looked more like a blog article than an email, so I suggested we just take the exact piece of content that she'd written it, post it as a LinkedIn newsletter, and then make some changes to her actual email so that it sounds more conversational, like a letter from a friend rather than a blog post delivered to your email inbox.
They feel this pressure to constantly come up with new ideas from scratch rather than taking the stuff they've already created and repurposing it.
Because if you think about it, on any social media platform, your audience only sees a very small percentage of the things that you post for different reasons.
The other reason is that people don't log into social media every day, so they just might not open the app the day that your post is going out there, and so they might miss pieces of content from you just because they're not as active on the platform as you might be.
So all this to say, you're the only person that actually sees every single piece of content that you put out there, but the people that follow you and that want to hear from you only see maybe, like, 10% of what you put out there.
And so it's important that you save time and energy by repurposing your content, and today's episode is all about how can we do that more efficiently.
Just last week I was coaching a client with her content for LinkedIn, and we turned one of her recent email newsletters into a LinkedIn newsletter.
So the difference between an email newsletter and a LinkedIn newsletter is that when you're writing somebody an email, you want it to sound personal, like you're writing a message to a friend.
It's formatted with headers, subheaders, et cetera, so that people can easily skim read it, and you can add your SEO keywords to make your article easier to surface in Google or AI searches.
So my client had written an email newsletter that looked more like a blog article than an email, so I suggested we just take the exact piece of content that she'd written it, post it as a LinkedIn newsletter, and then make some changes to her actual email so that it sounds more conversational, like a letter from a friend rather than a blog post delivered to your email inbox.
They feel this pressure to constantly come up with new ideas from scratch rather than taking the stuff they've already created and repurposing it.
Because if you think about it, on any social media platform, your audience only sees a very small percentage of the things that you post for different reasons.
The other reason is that people don't log into social media every day, so they just might not open the app the day that your post is going out there, and so they might miss pieces of content from you just because they're not as active on the platform as you might be.
So all this to say, you're the only person that actually sees every single piece of content that you put out there, but the people that follow you and that want to hear from you only see maybe, like, 10% of what you put out there.
And so it's important that you save time and energy by repurposing your content, and today's episode is all about how can we do that more efficiently.
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