Why 'Don’t Sell' is the best strategy for a sustainable agency sales approach. With Ryan Hall

Lifestyle is a Plan podcast is for agency founders who are done with the growth hustle, and want profitability over pressure instead. In this episode of Lifestyle is a Plan, Kelly Molson is joined by Ryan Hall, founder of Friday Solved. Ryan is the founder of Friday Solved, a two-time founder with two successful exits under his belt and 20+ years of experience building revenue engines and sales strategy. He’s worked with global brands like Channel 4, Deutsche Bank, HSBC, Vodafone, and UBS, as well as high-growth businesses, to scale sales in a way that actually sticks. He’s also the voice behind the Don’t Sell philosophy, a straight-talking approach that challenges traditional sales thinking and focuses on building scalable, predictable, and sustainable revenue engines, without the usual noise or gimmicks. Today, through Friday Solved, businesses fix sales by building modern revenue engines that sharpen positioning, create consistency, and drive real growth.. *Whether you’re growing to exit or building an agency for legacy - we all have to sell something to make that happen. Or do we?* *Ryan Hall founded Friday Solved to help agencies build scalable, predictable and sustainable sales engines inside your business* *His book Don’t Sell sets out his ethos of selling by adding value, and not actually selling at all.* You’ll discover: - Why outsourcing sales rarely works and why the "Build It, Don't Buy It" model is better - How to sell without actually selling - Systemising your content - how to maintain visibility without burnout - How to embed a culture of ‘value’ helps team members get involved without feeling like "salespeople". - How to build your sales engine - Why consistent activity paired with the resilience is critical for agency survival - Sales for the small agency that’s manageable - The one piece of sales advice agency founders need to take onboard this year **Guest details** Website: [www.fridaysolved.co.uk](www.fridaysolved.co.uk) LinkedIn: www.linkedin.com/in/ryanghall Don't Sell Insta: www.instagram.com/\_dontsell **Podcast recommendations:** 2bobs.com **Brought to you by:** Lifestyle is a Plan is brought to you by me, Kelly Molson - an agency advisor on a mission to support solo founders build the agency they want. I’m here to show the agency world that ‘lifestyle agency’ is not a cop out. It’s the future of our industry’s sustainable growth. You can join my *Lifestyle is a Plan* newsletter athttp://kellymolson.co.ukkellymolson.co.uk Subscribe wherever you get your podcasts, leave a glowing review and share it with your founder friends. Edited by Steve Folland. stevefolland.com