Oct 23, 2026 · 44 min · 10 segments
Stuart Faught started his entrepreneurial journey by handing out donuts in dental offices to sell SEO services. Today he has built and sold 20 small software companies, all self-funded and run with a…
Stuart FaughtGuestAndrea PadillaHostBut you have like, at least 10 different stories there from, from the time that you started.
And you mentioned something when you were going door to door, uh, offering donuts or dentist, and you were probably doing what you have on your hat and which was building trust.
It was, uh, Clients buy from people who they tend to trust rather than the reviews.
If they get good reviews from peers, from partners, and building trust is so important, such an intangible asset that nobody really talks about.
It's very easy to say, oh, go get 10 clients, deploy the email marketing campaigns, deploy the landing pages, but nobody talks about trust.
And I still think, especially for us in the Latin American culture, it's such an important part of doing business with people that we tend to trust.
And the only way I knew how to sell was just going and introducing myself to people.
But what I ended up ironically learning was if I were to go cold to a prospect, the trust wouldn't be there.
And so as I matured as an entrepreneur and sought out different ways to be more efficient, I picked up some really good stuff on how to build partnerships.
And so now, every time I build a company and get the first 100K, 200K of revenue, I like to leverage partnerships because exactly what you're saying.
It's so much easier if, you know, you get referred from someone that a business owner trusts already.
The selling experience is night and day and and yeah, all kinds of ways to sell.
But definitely when you can break that trust barrier sooner rather than later, it's a thousand times easier.
Partnerships, trust, those are key elements that are so important and sometimes so overlooked, right? And especially now in the era of AI, it tends to be overlooked.
But you have like, at least 10 different stories there from, from the time that you started.
And you mentioned something when you were going door to door, uh, offering donuts or dentist, and you were probably doing what you have on your hat and which was building trust.
It was, uh, Clients buy from people who they tend to trust rather than the reviews.
If they get good reviews from peers, from partners, and building trust is so important, such an intangible asset that nobody really talks about.
It's very easy to say, oh, go get 10 clients, deploy the email marketing campaigns, deploy the landing pages, but nobody talks about trust.
And I still think, especially for us in the Latin American culture, it's such an important part of doing business with people that we tend to trust.
And the only way I knew how to sell was just going and introducing myself to people.
But what I ended up ironically learning was if I were to go cold to a prospect, the trust wouldn't be there.
And so as I matured as an entrepreneur and sought out different ways to be more efficient, I picked up some really good stuff on how to build partnerships.
And so now, every time I build a company and get the first 100K, 200K of revenue, I like to leverage partnerships because exactly what you're saying.
It's so much easier if, you know, you get referred from someone that a business owner trusts already.
The selling experience is night and day and and yeah, all kinds of ways to sell.
But definitely when you can break that trust barrier sooner rather than later, it's a thousand times easier.
Partnerships, trust, those are key elements that are so important and sometimes so overlooked, right? And especially now in the era of AI, it tends to be overlooked.
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